Football Clubs Real Madrid and Barcelona File Joint Web3 Trademark Application

This follows FC Barcelona’s recent movements in the NFT space.
Image source: Wesley Tingey/Unsplash

Quick take:

  • The trademark applications indicate plans for the football clubs to offer virtual products in the metaverse.
  • The application also covers cryptocurrency transaction management software.
  • Real Madrid entered the metaverse in May to build a digital recreation of the Santiago Bernabeu stadium.

Rival football clubs Real Madrid and Barcelona have filed a joint Web3 trademark application to cover their NFT, metaverse and crypto offerings, as revealed in today’s tweet by trademark lawyer Mike Kondoudis.

Filed on Aug 5 with the United States Patent and Trademark Office (USPTO), Web3 trademark applications were filed for international classes 9 and 41. 

The goods and services covered under class 9 reveal metaverse plans for both football clubs including virtual reality hardware; virtual reality glasses; virtual reality helmets; downloadable virtual reality software; downloadable augmented reality software; virtual reality game software (software); virtual reality simulation software; augmented reality game software; simulation augmented reality game software; software to create, manage and access groups within virtual communities; and virtual reality software for telecommunications; utility, security and cryptographic software.

Class 9 also covers downloadable software for using as an e-wallet; downloadable software for managing cryptocurrency transactions using blockchain technology, especially as Barcelona has launched its fan token, $BAR, on Socios.

The goods and services covered under international class 41 include virtual reality games, interactive entertainment and virtual reality contents and experiences; as well as non-downloadable virtual products, including clothing, footwear and headgear.

Image source: Mike Kondoudis

Earlier this month, Socios made a €100 million investment in Barcelona, granting the NFT company 25% stake in the football club’s audiovisual unit, Barca Studios.

“Barca Studios includes (in its portfolio) metaverse, NFTs and Barca tokens. It’s the sale of a stake … it’s in principle forever, we could recover it if something happens,” club president Joan Laporta said at the news conference held to unveil the club’s latest signing, Jules Kounde.

In March, the Catalonia club announced it is launching its own cryptocurrency and non-fungible tokens (NFTs) to ease its debt situation.

Barcelona rival Real Madrid entered the metaverse in May to build a digital recreation of the Santiago Bernabeu stadium, giving fans the ability to virtually explore the arena and view a 3D recreation of the trophy cabinet.

The Real Madrid Virtual World platform will also use digital avatars and multimedia translation tools to allow fans in different territories to interact with each other, and is available on iOS and Android as a free download.

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