Quick take:
- Michelle Obama’s biggest fans will have a chance to own a digital version of the gown she wore to President Obama’s inauguration.
- Dressx has teamed up with the designer of “The Dream” Jason Wu to create a digital twin of the gown.
- The digital fashion platform has launched an exclusive NFT drop for the gown.
Fans of Michelle Obama’s “The Dream” gown, which she wore to President Obama’s inauguration in 2009 will be able to own a digital version of its thanks to a new collaboration between the designer Jason Wu and digital fashion platform DressX.
The two partners created a virtualised version of “The Dream” which they have listed on the DressX marketplace as a one-for-one NFT. The real-life gown is a one-of-a-kind ivory silk chiffon dress, adorned with organza flowers, crystals and silver thread embroidery.
The digital twin has been up for auction since Wednesday, July 13, and interested bidders will be able to place offers no lower than 8.5 Ethereum, or ~$9,145 over the next four weeks.
The successful bidder will also be given an opportunity to “wear” the dress in an exclusive photo look. Other exclusive benefits include “4K animated artwork and stills, two tickets to the Jason Wu Collection fashion show during New York Fashion Week on Sept. 10 and backstage access for a meet and greet with the designer,” DressX wrote in a statement on Wednesday.
DressX has emerged as one of the leading digital wardrobes for the Web3 economy. The platform is leveraging the rapid adoption of the metaverse. People looking to enjoy virtual experiences in the metaverse and n social media can use DressX’s virtual clothing lines to match their fashion tastes.
Commenting on its mission to dress people in the metaverse, the group said: “Reality has shifted and we are all becoming ‘the avatars of ourselves in multiple social media channels, messaging and streaming services.”
The company thinks the virtual realm has different demands when it comes to dressing choices and lifestyle.
“Why would you buy a new physical garment just for a photo on your social media or a video call if you can get a trendy digital look for less, with no harm to the environment, in just a couple of clicks?” DressX added.
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