Quick take:
- Riverdale star Mark Consuelos joins the series as executive producer and voice talent.
- The new season, “House of Chico,” follows breakout star Rocky Romero back to his Lucha origins in Mexico.
- Season 2 ‘The Gimmicks’ will expand opportunities for its community to interact on-chain.
Web3 animation studio, Toonstar, today announced that its adult animated series, The Gimmicks, will launch a second season powered by the Avalanche blockchain.
Launched in collaboration with Sixth Wall, the digital arm of Mila Kunis’ Orchard Farm Productions, season 1 of the community-driven animated series was previously powered by Solana.
The new season will premiere on Thursday, Oct 27 at Avalanche Creates, a Bay Area event hosted by Ava Labs, a software company supporting the Avalanche ecosystem. Riverdale star Mark Consuelos will join the series as executive producer and voice talent.
Hollywood veteran writers “The Daves,” Dave Ihlenfeld and David Wright (Family Guy, Star Trek: Lower Decks), will continue on as executive producers. The new season, House of Chico, follows breakout star Rocky Romero (aka Chico el Luchador) back to his Lucha origins in Mexico.
It will also feature top Latino influencers and talent including Jairo Orozco and Bryan Rojo (Mexican Gueys); Eric Ochoa (Supereeego); Jesus Sepulveda (HBO Comedy Special, “Mr. Tough Life”); Laura DiLorenzo (Netflix, Selena: The Series) and Fabian Alomar (FX, Mayans MC).
“There’s a well-documented lack of diverse voices, especially Latino, in Hollywood,” said Rocky Romero. “I’m thrilled to be part of this team, showcasing emerging Latino talent and embracing new technology that will enable even more voices to be heard.”
Embracing Web3 from the beginning, The Gimmicks gives NFT holders the ability to impact storylines and character arcs. Toonstar’s proprietary technologies enabled NFT holders to interact on-chain, logging more than 70 thousand recurring weekly on-chain actions and more than 1 Million DIC punches (tokens that users get from voting and messaging) in just three months.
For season 2 of The Gimmicks, Toonstar will expand opportunities for its community to interact on-chain with Upvoting, a Reddit-like forum; and “Hot or Not,” a Rotten Tomatoes-like rating board.
Toonstar chose to launch season 2 of the animated series on Avalanche due to the blockchain’s speed, reliability and eco-friendliness, allowing it to provide the seamless Web3 support required to balance creative storytelling with engaging community participation.
“Toonstar is transforming entertainment, deploying Web3 elements in ways central to both storyline and fan experience,” said John Nahas, VP of Business Development at Ava Labs. “They’re blurring old lines in creative new ways and paving the way for Hollywood to move into Web3. We’re excited for Avalanche to power their journey.”
Avalanche will host the season 2 premiere event at its Ciel Creatives Studios, followed by a Q and A with Toonstar and Avalanche executives. Toonstar will release additional NFTs available to the fans throughout the season that will continue to push the boundaries of participatory storytelling and community utility.
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