Quick take:
- BITKRAFT Ventures led the round with participation from strategic investor Karatage.
- Addressable’s 1-click SDK installation allows marketers to easily integrate their marketing campaigns and track conversations across websites and blockchains.
- Its ad network is now available on Unity, Pubmatic, and Magnite, in addition to the initial coverage of the Twitter ad network.
Web3 growth marketing startup Addressable has completed the second tranche of a $13.5 million funding round led by BITKRAFT Ventures. Addressable previously raised $7.5 million in a seed round announced in January 2023.
The latest round also attracted participation from strategic investor Karatage, joining existing investors Viola Ventures, Fabric Ventures, Mensch Capital Partners, and North Island Ventures, among others.
The company plans to use the funds to supercharge its Web3 Growth Suite and expand its service to new ad networks and blockchains. The company’s tech suite has been used by crypto wallet owners across more than 400,000 websites, including Bloomberg, The New York Times, and Yahoo Finance.
Its technology has also been integrated across multiple ad networks including newly added Unity, Pubmatic, and Magnite in addition to the initial coverage of the Twitter ad network.
According to the announcement, this expansion will allow Addressable to provide more comprehensive and targeted ad campaigns across websites, mobile apps, social networks and on-chain activity.
Addressable offers a 1-Click SDK Installation solution, which has been approved by Google. Its simplified integration process allows marketers to effortlessly track website conversions, wallet connects, and blockchain conversions, the Tel-Aviv-based Web3 startup said in a press statement on Thursday.
According to Tomer Sharoni, the co-founder and CEO of Addressable, his company is committed to revolutionising Web3 growth as its technology and services become more important in the current market.
Malte Barth, founding general partner at BITKRAFT Ventures commented: “As the gaming industry continues to evolve and expand its digital footprint, it’s evident that Web3 technologies will play a crucial role in shaping the future of user engagement. Addressable’s innovative Web3 growth suite stands out as a game-changer, offering marketers powerful tools to navigate this dynamic landscape and create profitable user growth at scale.”
Founded in June 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler, Addressable has already onboarded 50 clients including leading Web3 companies like Immutable, Polygon, Forj, Big Time Studios and Coinscan, among others.
Michael Migliero, CMO of Big Time Studios commented: “In the early stages of engaging Web3 gamers, targeted marketing has been key to our success. By leveraging insights from both traditional gamers and Web3 gamers, we’ve refined our approach to user acquisition. Addressable’s Web3 Growth Suite has delivered early promising results in enhancing our marketing strategies, particularly in the precise targeting of our gaming audience.”
Migliero specifically credited Addressable’s Web3 marketing technology for helping the transition of gamer engagement from traditional platforms to Web3 gaming platforms.
“Addressable’s ability to identify and connect with potential gaming customers aligns well with our objectives, making it a valuable tool for our future gaming campaigns,” added Migliero.
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