Quick take:
- MContent is expanding its leadership team to strengthen its streaming business ambitions.
- Brandon Fong will take charge of the consumer facing streaming platform.
- He will lead new business development and strategic partnerships that integrate MContent’s suite of web3 assets.
Decentralised content ecosystem, MContent, today announced the appointment of Brandon Fong as its new chief of global streaming business. The new hire is part of MContent’s move to strengthen its streaming business ambitions as it moves towards a rebranding and relaunch of its content platform.
Fong is a digital media veteran with over two decades of experience.He was most recently Senior Vice President at Curiosity Stream and has held senior leadership positions at STX Entertainment, Game Show Network, Starz Entertainment and AOL.
He has also worked at Time Inc., where he led video content distribution and acquisition across all Time Inc. brands, and executed content syndication and licensing deals with Amazon, Hulu, Comcast, MSN, Yahoo, Aol, Vevo, Defy, Gannett, Hearst and CBS Local.
Over the course of his career, Fong has has executed content partnerships with FuboTV, Yahoo, Chicken Soup for the Soul, Snap and LG while driving strategic relationships with Facebook, Amazon and Jukin Media.
“I am thrilled to join MContent and work with the talented leadership team to create unique streaming experiences for their consumers, content partners and advertisers. MContent’s slate of high-quality content, engaged user community and dynamic, blockchain enabled rewards platform provide a strong foundation for continued success and growth,” said Brandon Fong.
MContent previously made headlines for partnering with PricewaterhouseCoopers (PwC) Middle East to screen its documentary titled Ripple vs SEC in the metaverse. An MContent original production, the documentary takes a dive into the ongoing lawsuit filed by the US Securities Exchange Commission (SEC) against blockchain company Ripple Labs.
On Jan 29, MContent announced a raise of $5 million in a seed round, led by UAE business conglomerate Gargash Group, at a valuation of $10 million. MContent has already funded 11 production projects across South America, Africa and South East Asia, including a documentary film on El Salvador’s Bitcoin Revolution, which was released on Insight TV in February.
“Given Brandon’s impressive track record as a transformative business leader and his strong relationships in the global content and streaming business, as well as his drive to create resilient teams and culture, I am confident that he will build on MContent’s incredible success story and lead the business to new levels of sustainable and accelerated growth across the world for our customers, stakeholders & investors,” said Umair Masoom, Founder & Managing Partner MContent.
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