Last Updated on October 4, 2022
Quick take:
- Sygnum’s metaverse hub will feature a CryptoPunk receptionist, NFT gallery and event space.
- It will also showcase Sygnum’s Web3 product innovations.
- The hub will officially launch on September 27.
Swiss crypto bank, Sygnum, today announced that it is opening a metaverse hub in the virtual equivalent of New York’s Times Square in Decentraland.
In the three-storey hub, users can learn about Sygnum in the Crypto Garden and experience Sygnum’s vision of Future Finance in action throughout the complex. Areas include the SYGN lounge with a CryptoPunk receptionist, an interactive NFT gallery featuring curated exhibitions from Sygnum, its clients and leading creators, and an exhibition hall with a performance stage and event space for livestream events, conferences, launches and concerts.
With roots in Switzerland and Singapore, Sygnum has also been an active, crypto-native member of the Web3 community since its inception, with projects including tokenising a blue-chip NFT, Cryptopunk #6808; and regulated Ethereum staking on open blockchains as well as trading and asset management products for DeFi applications.
The bank is also a member of the governance council of Klaytn, a Korean crypto blockchain and regional leader for gaming, metaverse and the creator economy.
According to a McKinsey report published in June, the metaverse has the potential to reach $5 trillion by 2030. With personal digital, physical, financial and social worlds increasingly linked by connected devices, Sygnum is expanding its reach into the metaverse to capture new users and meet consumer demands for enhanced user experiences.
“Metaverse investment is ramping up, powered by crypto-enabled retail transactions and a new generation of users completely at home with socialising, shopping and working in virtual spaces. Our new metaverse hub is the natural place to showcase Sygnum’s Web3 innovations and provide a trusted entry point for investors into the fast-growing Future Finance economy,” says Martin Burgherr, Sygnum Chief Clients Officer.
Sygnum officially launches its Decentraland metaverse hub with a livestream event on Sep 27 at 11am CET.
Sygnum joins other banks in the metaverse such as JP Morgan, which opened its Onyx Lounge in Decentraland in February, and HSBC, which acquired a plot of land in The Sandbox in March to connect with virtual communities of sports, esports and gaming enthusiasts.
Korean banking institution KEB Hana Bank also opened a metaverse branch in The Sandbox in July, saying that the partnership will open a door for a brand new type of service to cater to the younger generations.
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