Quick take:
- Yuga Labs has announced the acquisition of Roar Studios.
- The company will use the immersive social experiences startup to complement its vision for Otherside Meta.
- Roar Studios Founder and CEO Eric Reid will join Yuga Labs as the General Manager of Otherside Meta.
Yuga Labs is revamping its Otherside Meta with the acquisition of immersive social experiences provider Roar Studios. The web3 company announced the purchase on Monday, without disclosing the value of the deal.
According to the announcement, Roar Studios Founder and CEO Eric Reid will join Yuga Labs as the General Manager of Otherside Meta.
Roar Studios is a tech startup that has created a community of users that interact through gaming, music, social media, and the metaverse. The company developed ROAR a metaverse platform that allows musicians from all genres to create and play music together in an immersive environment.
Yuga Labs’ acquisition of Roar Studios comes on the back of the Bored Ape creators’ live in-person demonstration of its Otherside gamified metaverse world, created for the BAYC community.
Commenting on his company’s latest acquisition, Daniel Alegre, CEO of Yuga Labs said: “Roar Studios has redefined what it means to experience media content in the metaverse. Yuga’s North Star is creating new ways for communities to connect and express themselves, and I am excited to welcome Roar’s talented team to our Yuga family. Roar’s dedication to creative content creation and social connections will accelerate our execution of our bold vision for Otherside and Yuga’s ecosystem more broadly.”
On the other hand, Roar Studios’ Founder and CEO, Eric Reid commented: “Our team’s mission is to empower players to create and be social in a community-driven, open media experience, so our work fundamentally aligns with Yuga’s larger web3 metaverse strategy. When Daniel and Mike Seavers opened the door for us to contribute to Yuga’s paradigm-shifting approach to content and immersive experiences, we jumped at the opportunity.”
Roar Studios’ ROAR platform combines the company’s immersive tech and MMO gaming features to create an experiential, semi-autonomous music and entertainment world that will be fully driven by content creators and a community consensus.
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