Theta Labs Taps 90’s Hit Game POG for New Digital Collectibles

POG (Pineapple Orange and Guaver) is a children’s collectibles game that at one point boasted 165 million users, generating millions of revenues per week.
Image source: Provided

Quick take:

  • The two companies will collaborate to create the POG subchain on Theta Network.
  • The POGCHAIN will feature TNT20 tokens and NFT digital collectibles based on the 90s game.
  • The items will be offered exclusively via a Theta-patented POG Collector platform.

Theta Labs has announced a partnership with POG, one of the most popular 90s collectibles game for children. POG once boasted a user base of more than 165 million, generating millions of dollars per week according to Wikipedia data.

The game was initially referred to as the Milk Caps game but gained its popularity under the name POG, which means (Pineapple, Orange, and Guaver). 

After losing its shine in the last two decades, POG is looking to re-ignite nostalgia among the millennials and GenZ, users that grew up playing the game. Now re-imagines as POG Digital, the company is teaming up with Theta Labs to give its most loyal players an opportunity to collect digital items based on the game.

According to the announcement, Theta Labs and POG have teamed up to build the POG subchain on Theta Network. Dubbed the POGCHAIN, the subchain will feature TNT20 tokens and NFT digital collectibles that will reside on the Theta Metachain.

The companies said the collectibles will be offered exclusively via the Theta-patented POG Collector platform. The collectibles offered will integrate both physical and digital experiences.

Commenting on the announcement, POG Digital CEO, Kyler Frisbee, said: “POG has always been about connecting people through playful competition and exciting art collection. By partnering with Theta Labs, we are able to scale a dedicated ecosystem while connecting our collections across multiple blockchains such as Solana, Ethereum and Bitcoin.”

Although the game seeks to reignite nostalgia from the millennials and Genz, it is open to players of all ages, Frisbee added.

“POGCHAIN will allow fans of all ages to engage with POG collectibles, play partner games with Pogs and utilize Pogger coins in secure and transparent environments. We’re not just returning POG to the limelight; we’re propelling it into the future.”

Mitch Liu, the co-founder and CEO of Theta Labs expressed his delight in being in a position to bring some of his best memories to web3 saying: “When I was first approached by POG, it brought back dozens of amazing memories. I knew instantly this collaboration would be the perfect fit for Theta infrastructure.”

“Physical and Web3 collectibles have two things in common – they offer emotional value to their holders and provide full ownership. POGCHAIN built on the Theta Metachain architecture, with new TNT20 tokens on Theta network and video content enable the development of a whole new ecosystem,” added Liu.

POG Digital also announced the release of its first Collector’s Box in 25 years as part of a celebration to mark its first year in the web3 space. Each box contains 48 unique pieces of art updated from the POG archives and can be authenticated on Ethereum, Solana and Bitcoin blockchains.


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