Quick take:
- Threedium has raised $11 million in a Series A round led by Interpublic Group and Olma Partners.
- The company plans to use the funds to advance spatial computing content production on the web.
- Threedium offers a proprietary 3D and AR engine, Unlimited3D, enabling the creation of high-fidelity 3D assets across the web and mobile.
The metaverse may not be the trendy buzzword that it was 18 months ago, but the idea seems to be very much alive. Companies continue to build technologies for creating immersive experiences as they seek to usher in the next generation of computing.
Threedium is one of the companies leading this campaign with its spatial computing technology. The 3D/AR enterprise infrastructure provider on Wednesday announced an $11 million funding round led by NYSE-listed Interpublic Group (NYSE: IPG) and Olma Partners. The fundraising also attracted participation from leading Web3 investment and development company, Mesh Consensys, Reflexive Capital, Nirvana Family Office, Lyra Ventures, Edenbase, and Kinisis Venture Fund I.
Threedium wants to address the problem of “e-Commerce fakes” with Unlimited3D, a proprietary 3D and AR engine that allows users to create high-fidelity 3D assets across the web and mobile, with real-time customizable AR.
Its technology can be adopted to create 3D content for various applications including fashion, gaming, automotive CPG and more.
The company said the funds will be used to drive the progression of spatial computing and 3D content production on the web, as well as, deepening R&D into AI to further enhance the efficiency of 3D models. The company seeks to extend its growth by bringing immersive storytelling to more global brands.
Explaining his company’s strategy and business applications, Mike Charalambous, Co-founder and CEO of Threedium said: “The world of static 2D e-commerce is becoming archaic. User behavior is evolving and brands striving for distinction recognize the need to meet consumer demands for enriched, customizable experiences on the spatial web. This new round of investment reinforces the trust investors place in our mission to revolutionize digital landscapes, equipping businesses with engaging and immersive capabilities.”
Threedium’s 3D and AR engine enables brands to display their goods as hyper-realistic 3D assets, allowing customers to interact with the product, zoom in or out, see it from any angle try it on, change the colour, size or material before committing to purchase -right from the browser or an app.
“With this alliance, we gain access to an invaluable team with the expertise to unleash the full potential of 3D and AR technology, which combined with the incredible creative and production capabilities already offered by McCann Worldgroup and our production agency Craft, provides a unique and powerful value proposition for our clients,” said Kate MacNevin, Chief Operating Officer, McCann Worldgroup, IPG’s creative agency network.
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