Quick take:
- International fashion houses and brands will return to the catwalk.
- The event will be free to attend on desktop devices without the need for VR headsets.
- MVFW 2023 will showcase the latest advancements in metaverse interoperability and digital fashion design.
Tokens.com today announced the return of Decentraland’s Metaverse Fashion Week (MVFW) taking place from Mar 28 – 31. The company’s subsidiary, Metaverse Group, will host the luxury portion of the show in its Luxury Fashion District for the second time.
Several brands will debut new digital collections on the catwalk inside the Fashion Arena in the Luxury Fashion District. Internationally recognisable fashion houses and brands will return to the catwalk and will be announced in January.
The metaverse event will be free to attend and easily accessible on desktop devices without the need for special hardware or headsets.
“The metaverse represents an obvious use case for digital fashion,” said Andrew Kiguel, CEO of Tokens.com and Executive Chairman of Metaverse Group. “As the metaverse develops, users are valuing digital merchandise at the same or higher value than physical goods. We are pleased to see the return of Metaverse Fashion Week and the ongoing successful growth of Metaverse Group.”
Next year’s edition of MVFW will showcase the latest advancements in metaverse interoperability and digital fashion design.
In addition, the event will include a special activation with the physical and virtual participation of Miami Fashion Week for the first time. Metaverse Group expects to build and design the majority of buildings and events held on its digital land.
The inaugural MVFW took place in March this year and hosted over 108,000 attendees who were exploring the burgeoning world of wearables and digital fashion. The event also saw over 50 luxury and digital brands showing their collections, hosting presentations, panel discussions, afterparties and film installations over four days.
Iconic luxury brands such as Dolce & Gabbana, Tommy Hilfiger, Selfridges, Guo Pei, Paco Rabane, and dozens of others graced the first MTFW with their visions of what digital fashion looks like and what it means. Both legacy fashion houses and new digital fashion brands combined minted over 165,000 free wearables during the event earlier this year.
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