Former Apple Arcade Exec Mark Bozon Joins Disney to Lead Metaverse Creative Strategy

Mark Bozon leaves Apple for Disney after 12 years in various games-related roles.
Image source: Disney

Quick take:

  • Bozon was hired by Mike White, Disney’s SVP of next-generation storytelling & consumer experiences.
  • As VP of next-generation storytelling, Bozon will be responsible for leading Disney’s creative vision.
  • Disney’s metaverse efforts have coalesced under the next-generation storytelling banner.

Disney has hired Mark Bozon, the former Games Creative Director of Apple Arcade, as its VP of next-generation storytelling, which covers the media company’s metaverse plans.

Bozon was hired by Mike White, Disney’s SVP of next-generation storytelling & consumer experiences. White was promoted from senior VP of consumer experiences and platforms to his current role in March.

As Disney’s VP of next-generation storytelling, Bozon will be responsible for leading Disney’s creative vision and executing creative strategies. He is tasked to build and lead a multidisciplinary team to deliver interconnected consumer experiences across Disney’s businesses such as gaming, film, TV, toys, and parks.

Bozon and his team are also responsible for incubating “bold ideas” for creative next-generation storytelling concepts. Under White’s lead, Disney’s metaverse efforts have coalesced under the next-generation storytelling banner as the company says that the metaverse “means different things to different people.”

With a defined strategy, the next-generation storytelling department will focus on creating “new canvases for storytelling and audience engagement” incorporating digital, physical and virtual experiences.

On May 20, Bozon announced that he was leaving Apple after 12 years at the company. “After 12 amazing years I say goodbye to Apple. I’m headed to an absolute dream job & can’t wait to share more soon. A heartfelt thank you to my coworkers, as well as the incredibly talented devs that make the App Store & Arcade the success it is. It was an honor,” he tweeted.

Over the past 12 years, Bozon has held various roles at Apple, starting out as a Games Editorial Programmer in 2010, and climbing up the ranks to his most recent role as Games Creative Director at Apple Arcade. 

Prior to working at Apple, he was Nintendo Editor at IGN Entertainment, a freelance game designer, and Lead Reviews Editor at Electronic Gaming Monthly. 

Despite crypto exchanges such as Gemini and Coinbase laying off staff and extending freezing hires to prepare for crypto winter, NFT hires are still going strong. 

More than 300 NFT-related jobs have been posted on LinkedIn since Jun 2. 

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