Quick take:
- The board includes executives from Unity, Milk Makeup, Riot Games, Animoca Brands and Yield Guild Games.
- Fashion League features an in-game 3D tool will allow players to become virtual designers and build their own digital brand.
- Players can earn rewards by designing, selling, sending models on missions and participating in design competitions.
Web3 fashion game, Fashion League, today announced that it has appointed an advisory board made up of industry leaders in entertainment and gaming. A play-and-earn and free-to-play mobile game, Fashion League was founded by entrepreneur, Theresia Le Battistini.
Before founding Fashion League, Le Battistini founded fashion doll brand, I’M A GIRLY, and was a senior project manager at UBS.
The game’s advisory board includes Zanna Roberts Rassi, Style and Entertainment Journalist at E! News and co-founder of Milk Makeup; Robby Yung, CEO of Animoca Brands; Thomas Vu, former Lead Producer at League of Legends and Producer of the Netflix series Arcane; Beryl Chavez Li, CEO and Cofounder, Yield Guild Games (YGG); and Charles Tigges, Director of Business Development Games at Unity.
The board of advisors will help shape Fashion League’s future with a community-led game that encourages players to build their own virtual brands.
The game is an RPG fashion shop simulator that features a 3D tool that will allow players to become virtual designers and build their own digital brands. Players can earn rewards by designing, selling, sending models on missions and participating in design competitions.
“I’m pleased to be advising Fashion League on their journey to make Web3 a more inclusive space, bringing compelling content experiences to fashionistas and brands alike,” said Robby Yung, CEO, Animoca Brands. “Combining play and earn game mechanics with opportunities for user-generated content and fashion-led community building are a great way to engage a new generation of Web3 gamers across both genders and geographies while building the open metaverse.”
Le Battistini created the game to lower barriers of entry for women and onboard more women into GameFi. According to Sensor Tower’s 2021 mobile game taxonomy report, women make up 46% of mobile gaming players, and demand for fashion-themed games grew by 109% year over year.
With a growing interest in digital fashion and an increasing number of women gamers, Fashion League aims to meet both demands and encourage Web3 adoption. The company is on track to expand its team by about 80% by the end of the year.
“There’s so much potential in Fashion League where creators, gamers, and NFT collectors can freely express their identity in a playful manner. Anyone can create-to-own and, in the future, collaborate with brands, while competitively playing,” stated Beryl Chavez Li, CEO and cofounder, Yield Guild Games (YGG).
Additionally, Fashion League’s brand partners will be able to display products in the game, improve their product-market fit with real-time analytics and collaborate with players and the community. This feature brings utility to a brand’s digital assets and makes them tradeable by bridging the gap between virtual and real-life products.
A beta version of Fashion League will be available on mobile and desktop by the end of this year, with a worldwide launch planned for Q1 2023.
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