Quick take:
- TV Asahi has also extended an invitation to other industry participants interested in backing the program including investors, IP holders and blockchain service providers.
- The company will help game developers liaise with licensors and anime production committees owning IP for music, video, and other multimedia.
- The program will also continue to offer post-launch support through mentorship and advisory services.
Extra Mile the Japanese mobile and blockchain gaming company has teamed up with Tokyo’s TV Asahi Group to launch a Web3 accelerator program focused on blockchain games.
The two companies will collaborate to support Web3 game developers through incubation and publishing, as well as, community marketing and token support.
According to the press material shared with NFTgators on Thursday, TV Asahi group has also extended the invitation to other industry participants interested in joining including investors, IP holders and blockchain service providers.
As a part of the incubation package, TV Asahi plans to connect Web3 game developers with licensors and anime production committees owning IP for music, video, and other multimedia, with additional post-launch support provided in the form of mentorship and advisory services.
“Negotiating IP rights is one of the greatest barriers games developers face due to the cost and complexity of a domain that lies outside their speciality,” the companies wrote in a press release.
TV Asahi wants to make that task easier, also adding that the post-launch support will increase the chances of success for incubated projects. “This will maximize the prospects of the game attracting audiences across key target markets and regions, including traditional gamers and web3 users.”
The program will support selected gaming projects through all stages of development from the ideation and research stage to the alpha and beta releases, including support in designing a gaming token and integration of NFTs.
The first beneficiary of TV Asahi group’s blockchain gaming incubator, Neobred, an NFT horse racing and breeding game is due for launch soon, the company said in a statement.
This announcement comes ahead of TV Asahi Group’s scheduled appearance as a partner in the TEAMZ WEB3 / AI SUMMIT 2024 on April 13-14. The company plans to reveal more details about its blockchain gaming venture during the summit.
Commenting on his company’s initiatives in the Web3 sector, Hiroshi Shinozuka, Representative Director and President of TV Asahi Co. Ltd said in a statement: “We established the Internet of Television Center in 2018, and have been conducting short videos, original drawings, NFT auctions of popular manga artists, etc., starting with the sale of collectible NFTs in December 2021. We will continue to promote further trials of the WEB3 business and co-creation with engineers and creators.”
Masao Yoshida, Representative Director and CEO of TV Asahi Music Co. added: “In June 2024, we aim to utilise blockchain technology to create a new way of interacting with artists and fans, and by integrating music and technology, we will deepen artists’ creative activities and fan engagement.”
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