Quick take:
- Proceeds from this round will go towards expanding D-ID’s deep-learning and computer vision teams.
- The company’s Creative Reality technology is used to animate still images and stitch animated faces.
- D-ID’s technology can be used in AR/VR environments.
Tel Aviv-based Creative Reality startup D-ID has just announced the closing of a $25 million Series B funding round led by Australian investment firm, Macquarie Capital. Other investors include Pitango, AXA Venture Partners, OurCrowd, OIF, Maverick and Marubeni, bringing the company’s total funding to $48 million.
Proceeds from this round will go towards expanding D-ID’s deep-learning and computer vision teams as well as its sales and marketing teams in the United States, APAC and EMEA.
D-ID’s Creative Reality technology uses deep learning algorithms, image processing and neural networks trained on tens of thousands of videos to offer services such as Live Portrait, Speaking Portrait, and Face Lit.
The company’s AI-based reenactment technology can animate still images, stitch animated faces back into the original still images they were taken from, generate photorealistic avatars, and change up expressions in any still photo.
D-ID’s customers include Warner Bros. Studios, Mondelez, Publicis, MyHeritage and more recently, LiveStory, which creates AI-generated biographical videos narrated by photos of users’ ancestors. The company also offers its services to NFT artists to bring their digital avatars to life so they could add value to NFT drops.
The company claims that Snoop Dogg recently used D-ID’s technology to animate Young Snoop.
D-ID told NFTgators in an email that its digital avatars will continue to serve AR and VR use cases in the metaverse. “The 3D world in which our digital personas live still consists of walls and screens, the same 2D elements we use in our current world,” the company explained.
AR use cases include informational posters with content presented by professors and teachers in virtual educational environments, virtual photo albums or brochures that come to life automatically to interact with the user or posters that come alive and speak to the viewers personally in advertisements.
VR use cases for D-ID’s reenactment technology include the ability to watch personalised videos in 3D environments and the creation of high-quality avatars that can be personalised, show micro-expressions and interact with their users.
D-ID has partnered with Virtual Reality (VR) and Augmented Reality (AR) platform The Glimpse Group to develop AI, AR and VR applications for the metaverse. A spokesperson for the company told NFTgators that D-ID plans to “be interoperable between platforms,” and can be operational anywhere that The Glimpse Group is present.
“Over the past year we have witnessed the skyrocketing success of our technology across so many applications and industries, with the power to generate so much good,” said Gil Perry, CEO and Co-Founder of D-ID. “We are incredibly grateful for this new round of funding and strong partnership with Macquarie, which will enable us to scale up our business and our technology to the next level. We’re excited for what the future holds.”
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