A Snoop Dogg Lookalike Fools Fans of the NFT Kingpin at NFT-NYC

Fair.xyz, a Web3 startup championing the transition from Web2 to Web3 pulled off a major prank this week at NFT.NYC after hiring a Snoop Dogg impersonator.
Image source: The Guardian

Quick take:

  • A web3 startup hired a Snoop Dogg lookalike to impersonate the NFT kingpin at NFT-NYC.
  • Unsuspecting fans quickly fell into the trap, taking selfies with the fake Snoop Dogg.
  • The pull off the prank, the startup also hired a fake guard and rented a Cadillac Escalade SUV for the impersonator.

A Snoop Dogg lookalike fooled fans of the celebrated NFT kingpin this week at a New York NFT event. The impersonator was hired by Fair.xyz, a startup championing the transition from Web2 to Web3.

To pull off the prank, the company also hired a fake guard and rented a Cadillac Escalade SUV for the fake Snoop Dogg, who also wore a glued-on moustache. Unsuspecting fans of the rapper quickly fell into the trap, trooping for selfies. 

One Twitter user SmartlyCreativeNFT who was among those who took selfies with the imposter wrote: “My hand are shaky but I think I just caught @SnoopDogg. Thank you for the selfie.”

Another one arteQio was delighted to catch up with an old ‘friend’. “Great to meet ya, buddy!” he wrote.

The NFT.NYC dubbed the “Superbowl of NFTs” has been described as the largest NFT event to take place since the emergence of the industry. Several companies, mainly NFT project managers and developers with their communities dominated the event.

Fair.xyz, which acts as a launchpad for NFTs leveraged the popularity of Snoop Dogg in the NFT space to drum up publicity for their brand.

Snoop acknowledged the presence of a fake version of himself at the event after NBC News reporter Kevin Collier uncovered the prank after attempting to interview ‘Snoop Dogg’.

“I’m at the NFT NYC conference again in Times Square, and Snoop walked by, flanked by security. I grabbed his handler, said I’m a reporter, would love a few minutes. The guy said actually that’s an impersonator, legally can’t say it’s him, they hired him to drum up excitement,” he wrote on Twitter. Snoop replied, “Doop Snogg”.

According to Isaac Kamlish, co-founder of Fair.xyz, the impersonator only provided CP as his name to the company, which used Doop Snogg to register him for the event, The Guardian reported.

The company posted a short video of the fake Snoop called “Doop Snogg” revealing a long list of unsuspecting people that got pranked. 

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