Quick take:
- Meta’s product manager Navdeep Singh tweeted screenshots of the NFT feature.
- Users can post NFTs on their timeline and the feature is free-of-charge.
- Meta will not be offering the ability to turn NFT posts into ads for now.
Meta has started testing NFT support for Facebook with a small group of US-based creators as it slowly rolls out the feature. Similar to the NFT feature launched on Instagram a month ago, the new feature for Facebook allows creators to display their NFTs under a new tab and they will be labelled “digital collectibles”.
This news comes a week after Meta CEO Mark Zuckerberg said the company would start testing NFT support for Facebook. He added that people can cross-post NFTs on Instagram and Facebook but the feature is not yet available.
Meta’s product manager Navdeep Singh tweeted screenshots of Facebook’s NFT feature. The screenshots show that users can post NFTs on their timeline and clicking on the NFTs will give users details about the collection and its creator.
We're launching NFTs on Facebook! Excited to share what I've been working on with the world. pic.twitter.com/TaV66zRanV
— Navdeep Singh (@navdeep_ua) June 29, 2022
Meta did not specify which blockchains Facebook will support but it is likely to be the same as Instagram, which supports NFTs minted on Ethereum, Polygon, Solana and Flow. Zuckerberg also said that Meta will “test NFTs in Instagram Stories with SparkAR soon” as it works on supporting augmented reality or 3D NFTs.
Meta will not be charging any fees for posting or sharing NFTs on Facebook and will not be offering the ability to turn posts of digital collectibles into ads for now.
The company has been amping up its Web3 efforts in recent months. On Jun 17, Meta launched a digital clothing store for Messenger and Instagram, allowing users to purchase designer digital wearables for their avatars, from brands such as Balenciaga, Prada and Thom Browne, giving users a way to express themselves through fashion in the metaverse.
The digital clothing store is currently available to users in the United States, Canada, Thailand and Mexico, with plans to expand to more countries. Zuckerberg said in a live video stream that he hoped to turn the store into an open marketplace where creators can create and sell their own designs of digital apparel.
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