Quick take:
- Emperia has announced a $10 million funding round led by Base10 Partners.
- The fundraising also attracted participation from Sony Innovation Fund, Background Capital, Stanford Capital Partners, and Concept Ventures among others.
- Emperia is a Metaverse-as-a-Service platform that develops immersive VR experiences for top fashion brands.
Emperia has closed a $10 million funding round led by Base10 Partners. The Series A round also attracted participation from Sony Innovation Fund, Background Capital, Stanford Capital Partners, Concept Ventures and Daphni’s retail fund Dastore. Jay Radia of Blissgrowth also joined as an angel investor.
Emperia is a Metaverse-as-a-Service (MaaS) platform that focuses on onboarding top fashion retail brands into the metaverse. The London and New York-based develops immersive VR experiences for premium fashion and art brands.
The company has already tapped some of the world’s biggest fashion brands including Bloomingdale’s, Burberry, Lacoste, Christie’s, Sunglass Hut, and Getty Images, helping them to manage their virtual storefronts in the metaverse.
Emperia was founded by Olga Dogadkina and Simonas Holcmann in 2019. The company blends e-commerce with immersive experiences to help brands create virtual stores that improve the interaction between consumers and the brands’ products, thus boosting sales.
Commenting on her company’s leading role in the Series A round, Luci Fonseca of Base10 Partners said: “Emperia is on the edge of a global revolution on how consumers interact with retailers and brands. One way to think about Emperia is through the lens of ‘web 2.5’—it is a device-agnostic bridge for brands to engage with a new generation of consumers while driving real commerce. Emperia is pioneering the development of virtual store creation and maintenance, and we’re excited to be partnering with a team that is truly building for the future of e-commerce.”
Emperia claims to have increased the conversion rates of its brand partners by a whopping 73% compared to traditional e-commerce platforms.
The company will use the fresh funding to revamp the data source that powers its platform, scale its team and accelerate global expansion.
With the company’s latest fundraising attracting investors from both Europe and the US, Emperia plans to leverage its new portfolio of partners for insights on its expansion plans.
Emperia CEO Olga Dogadkina commented: “I’m confident that the pool of participating investors in this round, from both the US and Europe, will make for a great network of advisors as Emperia continues its global expansion, pioneering e-commerce’s next generation. I’m looking forward to delivering an even more impactful experience for our brand partners.”
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