What’s The Buzz Around Brie Larson’s Entry to The Metaverse?

Fans are not happy that Hollywood actor Brie Larson has entered the metaverse.
Image source: navelqueens.com

Quick context:

  • Brie Larson first drew criticism in February after changing her Twitter profile picture to a Flower Girls NFT.
  • Yesterday, the actress tweeted about her own virtual gallery in the mobile metaverse, some.place.
  • Fans have been expressing their displeasure at her entry to the metaverse.

The criticism of Hollywood actor Brie Larson is intensifying as she doubles down on her entry into the metaverse. She first drew the ire of Marvel fans after changing her Twitter profile picture (pfp) to a Flower Girls NFT in February.

Fans called out the Captain Marvel actor for promoting NFTs which they believe to be a scam. Twitter user ‘Poltergasm’ said: “It’s not just about NFTs being 80%+ stolen artwork. It’s about the carbon footprint left behind by minting NFTs, and the fact they are an utter scam used primarily for money laundering. I could go into more detail, but Twitter restrictions don’t let me rant for long enough.”

Despite the initial backlash which Brie Larson didn’t address, she went on to tweet about her own virtual gallery in the mobile metaverse, dubbed as “some.place”, yesterday. The tweet was accompanied by a video showing her avatar walking around in a gallery with NFT art displayed on the walls.

“some.place” is a virtual reality platform that enables users to create an avatar and display NFT art in their own space. Following the tweet, fans started giving her flak for her moves into the metaverse, blaming her boyfriend Elijah Allan-Blitz for influencing her.

Brie Larson’s Flower Girls NFT is minted on the Ethereum blockchain, which is known for its energy consumption. According to Statista, one Ethereum transaction consumes more energy than 100,000 VISA transactions. 

In this case, the argument that NFTs leave behind a large carbon footprint holds water. However, a long list of A-list celebrities also holds NFTs minted on the Ethereum blockchain. While Brie Larson is known for her gender equality activism, she has never claimed to be an environmental activist. It is mind-boggling why she is singled out for her interest in NFTs and the metaverse while other celebrities are not.

Reese Witherspoon, Eva Longoria, Gwyneth Paltrow and Shonda Rhimes, just to name a few, all own a number of NFTs from different NFT collections, but they aren’t getting near as much flak as Brie Larson is. In fact, they have been warmly welcomed into the space, judging by the replies they received on Twitter after announcing their pfp changes or NFT purchases.

Besides changing her Twitter pfp and tweeting about her corner in the “some.place” metaverse, Brie Larson has not been shilling NFTs. Other celebs have been partnering with and declaring their love for NFTs, although there is a self-righteous comment from a fan implying that she got paid to promote “some.place”.

With her latest moves into the Web3 space, some fans are mourning the loss of her image as a relatable “normal person”, perhaps due to her previous roles in indie films before she made it big in the Marvel Cinematic Universe. 

There doesn’t seem to be any sound justification to cancel Brie Larson just because she’s getting interested in the metaverse. After all, many other actors have dived into it. If she’s getting cancelled, then it’s only fair that every NFT-holding celeb gets cancelled too, and we all know that’s not going to happen.

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