West Ham United and Hyundai File New Trademarks Applications for Web3 Offerings

Premier League Football Club, West Ham United, has filed one trademark while Hyundai has filed six trademark applications for its Genesis crest.
Image source: Shutterstock

Quick take:

  • West Ham United indicates plans to offer NFTs, virtual apparel and online marketplaces for NFTs.
  • Hyundai expands its metaverse efforts to include its Genesis car model.
  • Hyundai’s trademark applications cover NFTs, virtual goods, and more.

Premier League Football Club, West Ham United, and automotive manufacturer, Hyundai have filed new Web3 trademarks indicating plans for NFT and the metaverse, a series of tweets by trademark attorney, Mike Kondoudis, revealed.

West Ham United has filed one trademark covering NFTs, cryptocurrencies, digital trading cards, software for non-fungible token (NFT) ticketing; software for creating non-fungible tokens (NFTs), NFT marketplaces, cryptocurrency and virtual currency wallets. 

Metaverse products are also covered under West Ham United’s trademark filing, which includes virtual, augmented, and mixed reality software for use in enabling computers and mobile devices to provide virtual reality experiences software for enabling users to experience virtual reality and augmented reality visualization, manipulation, and immersion; as well as virtual reality game software.

Image source: Mike Kondoudis

This is the latest development in Premier League’s plans to enter the Web3 space. In February, Premier League began shortlisting four blockchain companies for an NFT licensing deal, and in June, filed trademark applications for NFT, crypto services and virtual goods. Earlier this month, Premier League said it is moving ahead with its plans to launch NFTs, despite the market slump.

Hyundai is also expanding its Web3 efforts to include its Genesis car model, with the filing of six new trademark applications for its Genesis crest. Metaverse products covered by the trademark applications include software for extended, augmented and virtual reality and simulation; interfaces for extended, augmented and virtual reality and simulation, virtual reality avatars, virtual apparel, art, toys and cars, and virtual money brokerage.

Besides metaverse products, the trademark applications also cover NFTs, and brokerage of intellectual property rights featuring NFTs.

Image source: Mike Kondoudis

In January, Hyundai showcased its plans to send Boston Dynamic’s spot robot to the metaverse. The company later launched a pilot NFT program in March to accelerate digital growth.

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