- Collectors will have full creative and commercial copyright ownership of the NFT.
- The collection will feature rare Bose-themed Stickmen Toys NFTs.
- NFT owners can redeem free, limited edition Stickmen Toys x Bose QuietComfort® 45 headphones or SoundLink Flex Bluetooth® speakers.
Warner Records UK and Bose have joined forces to drop an NFT collection, titled Stickmen Toys. The collection consists of 5,000 utility-enabled, audio-visual NFTs that are free to mint.
With this NFT collection, Warner Records UK is the first major record label to give collectors full creative and commercial ownership of the NFT’s copyright. The collection will feature rare Bose-themed Stickmen Toys NFTs.
The collection will also feature rare Bose characters. Those who are lucky enough to mint one will be able to claim free, 1/1, limited edition physical Stickmen Toys x Bose QuietComfort® 45 headphones or SoundLink Flex Bluetooth® speakers.
Other perks of the NFT ownership include access to live events, Stickmen Toys streetwear, physical collectibles, global brand collaborations and access to future Warner Records NFT projects.
“NFTs present a powerful extension of the artist-to-fan relationship, giving people the opportunity to invest in an artist’s future success and providing them value along the way. We’re proud to be the first major label providing collectors with authentic and meaningful ownership of the underlying audio-visual copyright, free to collectors. We’re even more thrilled to be collaborating with Bose on adding further value to the project,” said Seb Simone, Vice President, Audience & Strategy at Warner Records
Stickmen Toys is a collaboration with audio-visual generator, Kapsule Studios, which fuses art, music and technology in the creation of NFT art. The project is also teaming up with Web3 outfit, Probably Nothing by Jeremy Fall, to bring the collection to life.
“We are excited to be collaborating with Warner Records. I was attracted to this project for how unique its utilities of IP rights are. You rarely see projects that combine both music and design and never see them coming out of major record labels, especially for free. My goal is to bridge the gap between Web3 and the next billion people to enter the space by onboarding them the right way, so offering this drop for free is a home run,” said Fall.
This four-way collaboration will result in an NFT collection that is created using Kapsule’s generative technology. The tech-culture studio will be mapping visual art to professionally engineered audio stems, to create the Stickmen Toys.
Each Stickmen Toy comes with its own track generated from a variety of bass lines, drums, melodies, sound effects and vocal samples produced originally by The Stickmen Project. Using a custom-built algorithmic randomiser, the visual art layers are mapped to audio stems, which creates a unique character and track.
The Stickmen Project is a live drum act that puts on an immersive audio-visual live show. The producer duo has been on tour in support of The Chainsmokers, and has also collaborated with the likes of Armin van Buurren, Calum Scott and Felix Jaehn.
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