United Talent Agency Signs DeadFellaz NFT Collection for Representation

UTA will work with the Deadfellaz co-creators to expand the project into other mediums.
Image source: UTA

Quick take:

  • Famous holders of DeadFellaz NFTs include Reese Witherspoon, Steve Aoki, and Alexis Ohanian.
  • Deadfellaz joins CryptoPunks, Meets, and Autoglyphs on UTA’s roster.
  • The project will expand into other mediums like brand partnerships, merchandising, gaming and live events.

California-based United Talent Agency (UTA) has signed DeadFellaz for representation in all areas, according to an exclusive report by The Hollywood Reporter. UTA represents artists, storytellers, entertainers, and brands across the entertainment industry.

DeadFellaz is an NFT project with a collection of 10,000 generative avatars of zombie characters, each possessing different traits that make the character unique. Holders of Deadfellaz are referred to as ‘The Horde’, who can gain access to virtual events and new collections, among other perks.

Famous members of ‘The Horde’ include actress Reese Witherspoon, singer Lionel Richie, DJs Steve Aoki and Dillon Francis, as well as Reddit co-founder Alexis Ohanian.

Witherspoon, Aoki and Ohanian are known for being active in the NFT space as they have either partnered with NFT projects, dropped their own NFTs, or invested in Web3 projects, along with collecting NFTs.

Launched in August last year by anonymous co-creators who go by pseudonyms “Betty” and “Psych,” DeadFellaz has become a blue-chip project with a total market cap of $38 million and a total sales volume of 26.3K ETH ($80 million). 

DeadFellaz joins other NFT projects such as CryptoPunks, Meets, and Autoglyphs on UTA’s roster. The talent agency will work with DeadFellaz co-creators Betty and Psych to expand the project into other mediums like brand partnerships, merchandising, gaming and live events

Speaking to The Hollywood Reporter about the signing, Lesley Silverman, the head of Web3 at UTA, said: “We’re really excited to support not only a female-led project, but one that has continually vouched for authentic inclusivity and diversity in web3 since its inception. Betty and Psych are true visionaries and leaders and we’re looking forward to all the ways we can work with them to bring value to the Deadfellaz community and make the metaverse a more equitable space.”

DeadFellaz is the latest in a string of NFT projects that have struck representation and media expansion deals. These include World of Women and Bored Ape Yacht Club represented by Guy Oseary, and Flower Girls, who has partnered with Dolphin Entertainment. Reese Witherspoon’s media company, Hello Sunshine, is also partnering with World of Women to expand its NFT character universe into entertainment properties including feature films, scripted and unscripted TV series.

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