Quick take:
- Metaverse Group has partnered with Forever 21 to launch an immersive storefront.
- The Tokens.com subsidiary will also offer NFT wearables and Web3-related products.
- Forever 21 is opening the doors to its fashion metaverse on Decentraland during the Metaverse Fashion Week.
Tokens.com’s Metaverse Group has partnered with Forever 21 to design and build non-fungible token (NFT) wearables and an immersive storefront. Forever 21 is debuting its fashion metaverse in Decentraland’s Fashion District during the Metaverse Fashion Week, taking place from March 24 to March 27.
Forever 21 is the subsidiary of Authentic Brands Group, a global company with operations in branding and marketing, as well as, entertainment. The immersive storefront will use 3D avatars as representatives of its service team members and will be decorated with ambient sounds and customised fixtures and fittings.
The metaverse store will debut with ten Forever 21 NFT fashion items designed based on items from Forever 21 physical stores and its online store Forever21.com.
Commenting on the strategic partnership, Andrew Kiguel, CEO of Tokens.com and Executive Chair of Metaverse Group said “our estate in the Fashion District is evolving into one of the key shopping destinations in the Metaverse. Forever 21 is a fashion industry authority and represents a significant partner in enhancing the user experience and in helping us achieve this goal.”
The two executives highlighted the tractions created by recent collaborations in Web3 projects, adding that the metaverse and Web3 are changing how people use the internet and shop online.
Winnie Park, CEO of Forever 21 echoed those remarks adding that when Forever 21 entered the metaverse, the company was able to harness unique opportunities, also connecting with a rapidly growing audience.
“Being a part of the first-ever Metaverse Fashion Week aligns with our mission to encourage self-expression through virtual and physical fashion. We are proud to partner with Metaverse Group as an avenue to connect our brand with a new demographic,” Park said.
Metaverse Group owns a fashion estate is equivalent to 450,000 sq ft of real estate. The metaverse land is lily customisable to any brand’s specifications giving Forever 21 the flexibility it needs to design a storefront.
Fashion brands are leaping into the metaverse amid growing interest in immersive experiential products that create a market for virtual goods and services.
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