Quick take:
- Tokens.com portfolio company, Metaverse Architects, has designed Canada SailGP’s headquarters in Decentraland.
- The headquarters includes Canada SailGP’s head office.
- Metaverse Architects is creating Canada SailGP’s NFT collection.
Web3 investment company Tokens.com announced today that its subsidiary, Metaverse Group, has signed a lease agreement with Canada SailGP for its metaverse headquarters. Tokens.com’s portfolio company, Metaverse Architects has designed the virtual structure, which is now live in Decentraland.
The team’s headquarters consists of two structures, including Canada SailGP’s head office. Metaverse Architects will be developing a display of live streams of Canada SailGP’s races and creating the Canada SailGP Team NFT collection.
The headquarters sits on the equivalent of 60,000 square feet of flat land. Visitors can explore the structures, access information on future races and enter dedicated meeting rooms where they can watch the live broadcast of Canada SailGP’s races.
Canada SailGP is the newest team in the SailGP circuit with national teams competing in short, intense races in identical hydro foiling F50 catamarans, flying at speeds approaching 100 km/h at stadium-style venues across the globe for the top prize of $1 million.
“I am very excited for this collaboration,” said Fred Pye, owner of Canada SailGP Team. “SailGP is at the cutting edge of its domain in a similar way to how Tokens.com and Metaverse Group each are dedicated to pushing what’s possible in their own realms. Our collaboration is aimed at helping form the new standards of how physical world firms engage in this new digital frontier and I look forward to what we will do next.”
With a virtual headquarters in the metaverse, Canada SailGP is tapping on a new demographic of users in the virtual world to bring new awareness to the team and the sport.
“Canada SailGP Team’s Metaverse presence bridges the gap between the physical and virtual world,” commented Andrew Kiguel, Tokens.com CEO and Executive Chairman of Metaverse Group. “We are proud to have them as a tenant and provide them with design development on our property. Metaverse Group is a one-stop shop for brands seeking to enter this new realm. We are excited to launch Canada SailGP Team’s presence in the Metaverse and showcase the team to a new audience. We look forward to cheering on the Canada SailGP Team in their races.”
Since signing its first virtual land lease agreements earlier this month, the Metaverse Group has built a luxury virtual marina to host fashion brands during the recently concluded Metaverse Fashion Week, and has also partnered with Forever 21 to launch an immersive storefront on Decentraland.
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