Quick take:
- The watches are designed to showcase the Ape or Mutant NFT on full display.
- Each watch is personalized with the holder’s Ape.
- Five hundred watches and digital twin NFTs will be available exclusively to holders of Bored Apes and Mutant Ape NFTs.
Timex is advancing its push into Web3 with ’Timex Goes Ape’, its first-ever collection of one-of-one timepieces and corresponding digital twin NFTs, exclusively available to members of the Bored Ape and Mutant Ape community.
This news comes after Timex entered the metaverse in November with the launch of an interactive gaming experience called “Race Against TimeX” in Fortnite.
The collection of watches was developed in partnership with long-term Ape holders. Each hand-assembled watch corresponds with digital twin NFTs. The watches are designed to showcase the Ape or Mutant NFT on full display.
With 30,000 possible Apes and over 17 customizable attributes, each watch is unique and personalized with the holder’s Ape and customizations such as case, strap, and etching selections.
Five hundred watches and digital twin NFTs will be available exclusively to holders of Bored Apes and Mutant Ape NFTs.
“Timex is entering Web3 by keeping creativity and community at the forefront,” said Shari Fabiani, SVP Global Marketing and Creative Services Timex Group. “In partnership with the BAYC community, we are redefining and pushing the boundaries of physical, virtual and now phygital products.”
Timex engaged long-time Bored Ape holders Josh Ong (who is also a Yuga Labs council member), CryptoVonDoom, The Miami Ape, LOGIK, BaronVonHustle and Zeneca for the creative direction, design and Web3 utility of the ‘Timex Goes Ape’ project.
“From customizing the digital collectible and unboxing the physical watch to flexing at Ape Fest, these incredible timepieces will delight Ape holders and keep them guessing at surprises yet to come,” said Josh Ong.
Timex also teamed up with Daz 3D on Web3 strategy, marketing, and full-stack development of the project. Daz3D previously partnered with Clinique on the makeup brand’s first NFT campaign.
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