Quick take:
- The Sandbox on Monday announced two more partnership deals expanding its metaverse ecosystem.
- The company has teamed up with Playboy to create a MetaMansion in the metaverse.
- Korean bank KEB Hana Bank also jumped on the metaverse train via the Sandbox.
The Sandbox Monday teamed up with Playboy to launch the MetaMansion. It is a new Playboy-themed gaming experience in the Sandbox, which will include among other activities, special experiences for Playboy’s Rabbitar community.
According to the announcement, the popular lifestyle brand wants to leverage its huge library of content to bring immersive gaming, social play, programmed events and ongoing digital collectibles releases to the metaverse.
The brand is expanding its involvement in Web3 following its 2021 Liquid Summer NFT collection which sold out in under three minutes.
The company also released the Playboy Rabittars NFT project. Owners of the NFTs in the project will have exclusive access to special experiences in Playboy’s branded experience in The Sandbox!
Rachel Webber, Playboy’s Chief Brand & Strategy Officer commented: “We’re thrilled to work with The Sandbox and its best-in-class design and development team to build a premium, customized Playboy gaming and social experience in the metaverse.”
Sebastien Borget, COO and Co-Founder of The Sandbox added: “Playboy is emblematic for its charm, lifestyle, and entertainment content that has transcended generations and that has already stepped into Web3 with early success.”
Borget also said he can’t wait to bring Playboy’s rich archive of content to the metaverse enabling the brand’s fans to become virtual neighbours in the immersive 3D world.
The Sandbox also welcomed Korean banking institution KEB Hana Bank to the world of Web3, after the financial services provider opened a branch in the Sandbox’s metaverse world.
KEB Hana is a popular commercial bank in South Korea, especially in the foreign exchange verticals. The institution is jumping on the Web3 train to bring its extensive range of foreign exchange products to the metaverse.
Jung Kim, Deputy President of KEB Hana Bank commented: “The Metaverse is the way people will experience Web3, and we want to be a part of this new trend. This partnership can open a door for a brand-new type of service, especially for the young generations.”
The Sandbox announced the partnership via Twitter, posting:
On the other hand, Cindy Lee, CEO Of Sandbox Korea lauded the partnership calling it an opportunity for the platform to create a new kind of content. “This will be the next frontier of easy-to-use Metaverse banking service for users,” she added.
The partnership will allow Hana Financial Group, the parent organisation of Hana Bank to launch “K-verse, a virtual space containing all kinds of Korean content to reach Gen Z meaningfully.”
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