The Fabricant Raises $14M to Build the Wardrobe of the Metaverse

The startup is partnering with high profile Web3 companies and NFT projects to secure its position in the market.
Image source: The Fabricant

Quick take:

  • Digital fashion house The Fabricant will use the funds to create digital wearables through its NFT platform, The Fabricant Studio.
  • Ashton Kutcher and Guy Oseary’s Sound Ventures participated in the round.
  • The company is on a mission to build a decentralized fashion house.

Digital fashion house, The Fabricant, has raised $14 million in its Series A funding round led by venture capital firm, Greenfield One. Participants in the round included Ashton Kutcher and Guy Oseary’s Sound Ventures, Red DAO, as well as previous investors including 4impact, Slingshot Ventures and Borski Fund.

Crypto pioneers who contributed to the funding included angel investor Sebastian Borget, COO of The Sandbox, Chad Knight (Head of 3D Wilder World), Victoire Maureau and Anoop Kansupada (Nifty Gateway), amongst many others.

Funds will be used to support the company’s initiative to “build the wardrobe of the metaverse” via its co-creation and NFT platform, The Fabricant Studio and provide a platform where anyone can be a digital fashion creator. 

The company has previously partnered with Diesel to create a limited edition NFT of the fashion brand’s PROTOTYPE sneaker. The Fabricant has also showcased its designs at the inaugural Metaverse Fashion Week.

To secure its early position in the evolving metaverse market, The Fabricant will be collaborating with blue-chip NFT communities and metaverse platforms such as World of Women and The Sandbox. The company will dress all 27 characters from World of Women’s latest NFT collection, Galaxy of Women.

Last year, Epic Games – which announced yesterday that it’s teaming up with Lego to build a kid-friendly metaverse – awarded The Fabricant with part of a $100 million megagrant. The grant supports digital creators in their projects using Epic’s Unreal Engine.

The Fabricant is on a mission to build a decentralised, digital-only fashion house for the metaverse. It is focusing on building a digital-only fashion industry and enabling its community to co-create and build the biggest wardrobe of the metaverse.

“The story behind digital fashion is in need of a new narrative,” said Amber Slooten, creative director at The Fabricant, in a statement. “One that leaves toxic behaviors and waste behind and looks into the 21st century and beyond. In the metaverse, we get to create a new playing field where everyone can benefit and enjoy the love for self-expression, and create an economy around it. We’ve designed the tools to help construct a new fashion industry, one in which we believe we will all thrive.”

Standing at the intersection of blockchain, gaming and fashion, The Fabricant was started in 2018 and launched The Fabricant Studio in 2021. The company has worked with Under Armour, Off-White, Napapijri, Puma, and Peak Performance to showcase possibilities for digital wearables within the fashion industry.

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