The Embassy of Israel in Korea Opens Pavilion in the Metaverse

The Israeli embassy in Korea is the first diplomatic entity to make a presence in the virtual world.
Image source: Israel Embassy in Korea

Quick take:

  • The metaverse pavilion was opened on the 60th anniversary of diplomatic ties between Israel and Korea.
  • It was opened to promote exchanges between the two countries.
  • The project was developed in collaboration with Korean company, VRillAR. 

The Embassy of Israel in Korea opened a virtual pavilion in the metaverse on Sep 20, the 60th anniversary of diplomatic ties between Israel and Korea. This makes the Israeli embassy in Korea the first diplomatic entity to make a presence in the virtual world.

The purpose of the Israel-Korea metaverse is to provide more information about Israel and to promote exchanges between the country and Korea.

“The Israel-Korea Metaverse is a truly unique platform for sharing a virtual reality immersive experience, the history of Israel-Korea relations and also for carrying out all kinds of interesting interactions between Israelis and Koreans. Even though they are 8,000 kilometers apart, yet in the metaverse, they are right next to each other,” Israeli ambassador to Korea Akiva Tor said during a launching event at a hotel in Seoul, Sep 20.

Developed by the Israeli embassy in collaboration with Korean virtual reality company, VRillAR, the pavilion features an exterior inspired by the Shrine of the Book in the Israel Museum in Jerusalem. 

Upon entering the pavilion, visitors will be welcomed by a virtual rendition of German-born Jewish theoretical physicist, Albert Einstein, who will give a brief introduction of the venue. The virtual Einstein is voiced by Michael Reiffenstuel, the German ambassador to Korea.

The first floor features a gallery that introduces 60 years of Korea-Israel relations, as well as an olive tree – Israel’s national tree – taking centerstage. There is a lounge on the second floor. The entire pavilion is available for various virtual events and activities and the Israeli ambassador hopes that there will be more visitors to the pavilion.

“I’m quite sure that this is the way forward. It won’t be the only tool of public diplomacy and, of course, we will always want to bring real people to Korea and to hold in-person conferences and in-person cultural performances. But I think the embassy metaverse will become the essential standard just as websites became the essential standard about 20 years ago and SNS channels are now,” the ambassador said.

The Israeli embassy plans to bring continuous updates to the metaverse pavilion. 

“Our challenge as an embassy will be to make this innovative functionality popular in Korea and in Israel, for the people young at heart and open to a new experience of engagement,” Tor said. “I’m thinking of a metaverse with Hebrew and Korean language clubs, an Israel Film Festival, virtual meetings of the student clubs of Israel and Korea, a hangout for lovers of K-pop and the Hebrew Bible, a place for talk and debate about archaeology and the future of autonomous vehicles.”

Those interested in visiting the Israel-Korea metaverse can download it on the Google Play Store or Apple App Store. 

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