Telefónica Creates a Digital Twin of Its MWC Stand to Offer Virtual Tours in the Metaverse

The Spanish telco has teamed up with Microsoft’s AltspaceVR platform to create a metaverse experience for the upcoming Mobile World Congress.
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Quick take:

  • Telefónica has recreated a virtual replica of its MWC stand.
  • The stand will be accessible through VR glasses or a computer.
  • The company collaborated with Microsoft’s AltspaceVR platform to create the digital twin.

Telefónica has teamed up with Microsoft’s AltspaceVR platform to create a digital twin of its MWC stand. The Spanish telco plans to offer a virtual tour of its stand during this year’s Mobile World Congress in Barcelona. 

The digital twin will allow people across the world to experience and discover in detail the product demos that the company will be presenting during the fair. Visitors will be able to “follow live immersive presentations given by executives and partners that will take place in its Agora and have the help of a guru who will solve any questions or queries from the user on the spot.”

According to the announcement, people will also be able to interact with any person/avatar inside the experience. 

This is not Telefónica’s first take on the metaverse. The Madrid-based multinational corporation last March partnered with Meta to launch a build a metaverse innovation hub in the Spanish capital.

Telefónica’s virtual stand is part of a long-term collaboration with Microsoft that dates back to 2019.

The company was included in the Metaverse Standards Forum as the main representative of the telecommunications industry. The Metaverse Standards Forum is an organisation created by tech giants to accelerate the development of standards for the open metaverse.

Telefónica also teamed up with Unity, a leading gaming software developer as a strategic partner for developing experiences in the metaverse, while its collaboration with Niantic provides support for creating augmented reality experiences. 

In December, leading the conversation about Telefónica’s strategic positioning for the metaverse, Chief Metaverse Officer, Yaiza Rubio said: “The reality is that no one knows how important the metaverse will be 30 years from now, but we do know that the metaverse proposes a new form of relationship that is much more humane.“


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