Quick take:
- The new trademark application indicates plans for audio and video recordings authenticated by NFTs.
- The trademark was filed for Columbia Records.
- Sony Music Entertainment could join Universal Music Group and Warner Music Group in the Web3 space.
Sony Music Entertainment has filed a trademark application for the Columbia Records logo, indicating plans for the record label to release NFTs. This was revealed on Sep 6 in a tweet by trademark lawyer, Mike Kondoudis.
Filed on Aug 30 with the United States Patent and Trademark Office, the application covers downloadable audio and video recordings featuring live musical performances, audio recordings featuring music, images and artwork relating to live musical performances, and multimedia files containing artwork, text, audio, video and audio files authenticated by non-fungible tokens (NFTs).
The application also covers non-Web3 goods and services such as music marketing services, podcast production, music distribution services and artist management.
With this, Sony Music Entertainment could join fellow music companies Universal Music Group (UMG) and Warner Music Group (WMG) in the Web3 space.
UMG’s foray into Web3 began last December when it tapped Genies as the official avatar and digital NFT partner for its entire roster of artists which includes Justin Bieber, Rihanna, Shawn Mendes and Migos. It then partnered with Billboard in March to launch artist-focused NFTs. UMG also purchased a Bored Ape to manage virtual band, Kingship. In May, the music company signed a deal with LimeWire for global content licensing.
Just like UMG, WMG has also partnered with Genies to develop NFTs and avatars for its artists. In January, WMG partnered with OneOf to create artist and music NFTs and in the following month, partnered with Splinterlands to allow select WMG artists to develop unique P2E games.
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