Sony and Theta Team Up to Launch 3D NFTs Designed For Spatial Reality Display

Sony and Theta’s 3D NFTs can be viewed and manipulated in semi-augmented reality on the Spatial Reality Display device.
Image source: IGN

Quick take:

  • Sony’s Spatial Reality Display syncs an image with the user’s eye movements to create a 3D effect.
  • Buyers of a Sony x Theta NFT will receive a free Sony SRD.
  • The NFTs are meant to showcase the potential of Sony’s SRD for metaverse enthusiasts.

Sony is teaming up with Theta to launch 3D NFTs designed to be compatible with Sony’s Spatial Reality Device (SRD). The SRD is a tablet-like device that displays 3D images in a semi-augmented reality.

Two types of 3D NFTs will be launched, one of which is a limited edition NFT, a Tiki mask called “The Tiki Guy.” Only 10 copies of Tiki Guy NFTs will be created. The design of the NFT pays homage to the hand-carved, wooden decorative Tiki masks that represent deities in ancient Polynesian culture, made to ward off evil spirits.

The price points of the NFTs have yet to be revealed, but owners of The Tiki Guy NFT with United States shipping addresses will receive a Sony SRD for free. The SRD was brought to market in 2020 and is currently priced at $5000 per unit.

The NFTs will be released on ThetaDrop, Theta Labs’ NFT marketplace which has previously partnered with Samsung to launch NFTs. Theta said that it was working on an initial pilot project with Sony on NFTs that represent “any in-world digital item, avatar or collectible can be visualized and displayed in glasses-free 3D mixed reality form.”

Theta added that the Tiki-themed NFTs are designed “to showcase the next-generation capability of Sony’s Spatial Reality Display,” allowing collectors to view their metaverse collectibles in a 3D accessory-free way.

Sony stated that the NFT project was a new way for the company to showcase the potential of its SRD for metaverse enthusiasts. “Theta’s NFTs are just the latest way we can show our rapid adoption of metaverse-friendly technology,” said Nick Colsey, Sony’s VP of business development.

This marks a shift in Sony’s marketing of the SRD, which was previously touted as an industry development tool for designers, artists, and engineers. With the NFT launch, Sony is hoping to put its SRD device in the hands of NFT collectors, regardless of their profession.

Sony has been taking huge strides in the Web3 space. The company recently invested $1 billion into Epic Games to support the gaming studio’s metaverse initiatives.

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