- ‘House I Built’ appears on his new album BODR.
- The album dropped on Death Row Records in February.
- The track draws a parallel between Snoop’s life and career and his ‘Snoopverse’ in The Sandbox.
Rapper and NFT influencer Snoop Dogg has dropped the first-ever metaverse music video for his latest single ‘House I Built’, created on The Sandbox.
The new music video – featuring DJs and fellow NFT collectors Steve Aoki and Blond:ish – is the first of its kind and was produced with VoxEdit and Game Maker, The Sandbox’s free user-generated content creation tools.
‘House I Built’ appears on his new album, BODR, which dropped on Death Row Records in February. Snoop acquired Death Row Records in February for an undisclosed amount.
Death Row Records was founded by hip-hop artists The D.O.C., Dr. Dre, Suge Knight, and Dick Griffey in 1991, and was home to some of the biggest West Coast rappers during the ‘90s.
After acquiring the label, Snoop dropped his latest album and declared that Death Row Records will become an NFT label. He plans to put on his first metaverse concert on The Sandbox later this year.
Arthur Madrid, CEO and co-founder of The Sandbox, said: “We are building a new entertainment platform where artists, talents of all kinds and brands can access a new generation of consumers that own and collect digital properties like LAND and digital memorabilia moments.”
“Today in The Sandbox, Snoop Dogg is building the Snoopverse, a place where his avatar can perform exclusive concerts only accessible to his fans,” he added. “Snoop’s new, first-of-its-kind, Metaverse music video ‘House I Built’ provides a tangible example today but there is more coming very soon.”
The song lyrics of ‘House I Built’ mention The Sandbox, Sand tokens and reveal that Snoop’s bag of tokens started off at $300,000 and was worth $4.8 million when the lyrics were written.
“The ‘House I Built’ track draws a parallel between how I’ve constructed my life and career and how I’m building out my Snoopverse virtual world in The Sandbox. Whether in the Metaverse or the universe, it’s about keeping it real, being yourself and making the most of every opportunity,” Snoop Dogg said in a statement.
The Sandbox has been teaming up with music acts, agencies and record labels to build virtual concert venues. These include Warner Music Group’s (WMG) partnership with The Sandbox to create a music-themed world in the metaverse featuring performances from the company’s roster of artists, as well as Web3 agency Kollectiff’s meta stadium – inspired by the UK’s Brixton Academy – where British band The Wombats will perform.
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