Quick take:
- KNOTVERSE will be a meeting place for heavy metal culture in the metaverse.
- Fans can enjoy an array of Web3 experiences such as NFTs, generative collections, metaverse concerts, gaming and more in KNOTVERSE.
- KNOTVERSE LANDS will inherit the Knotfest’s dark carnival theme.
American heavy metal band Slipknot and their self-curated music festival, Knotfest, announced today a partnership with The Sandbox to bring heavy metal culture to the metaverse.
The masked band first teased the partnership last week, joking that it was “probably nothing.” KNOTVERSE will become a Web3 home for Slipknot and Knotfest metaverse experiences, concerts, and lifestyle, in The Sandbox.
Fans who visit KNOTVERSE can enjoy Web3 experiences such as NFTs, generative collections, metaverse concerts, gaming, fan experiences, unique collaborations, wearables and much more.
Speaking to NME about the partnership, Crahan added: “We are listening, we are watching and we are going where our fans are leading us. And if you don’t understand or you’re worried, know that we’re going to help bring our fans along.”
KNOTVERSE will eventually offer fans access to perks including new music, IRL events, festival experiences, merchandise, gear, and masks. Slipknot’s virtual world, also known as KNOTVERSE LANDS on The Sandbox, is thematically tied to the band’s self-curated, destination festival brand and media site, knotfest.com.
“Slipknot has always been about creating new experiences, and opening KNOTVERSE as a shared space is a continuation of our culture as a collective that includes our fans,” said M. Shawn “clown” Crahan. “Everyone who’s ever attended Knotfest, or wanted to, now has an open door to step into a digital version of the experience in The Sandbox that’s live 24/7.”
The KNOTVERSE LANDS will inherit the festival’s dark carnival theme and integrate more than 20 years of Slipknot themes and imagery, recreated in voxel form.
“We’re building the future of digital expression and social interactions and this partnership invites a diverse, freethinking new audience to experience the benefits of true ownership where any Slipknot NFT can be used not only in The Sandbox but on any other compatible platform,” Sébastien Borget, COO and co-founder of The Sandbox told NME.
Slipknot joins music acts such as Snoop Dogg, Steve Aoki and Deadmau5, who are among some of the well-known public figures that have signed partnership deals with The Sandbox. On Apr 1, Snoop Dogg released the first-ever metaverse music video created on The Sandbox.
The metaverse gaming platform is reportedly raising $400 million at a valuation of $4 billion.
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