- Samsung is bringing NFTs to the audience at home.
- The Korean electronics giant launched an NFT aggregation platform to be introduced in its 2022 Smart TV lineup.
- The three models will have an intuitive feature for discovering, purchasing and trading digital artwork.
Global electronics manufacturer, Samsung, is bringing non-fungible tokens (NFTs) to the audience at home. The company unveiled its latest lineup of Smart TVs that will have an intuitive platform for discovering, purchasing and trading digital artwork.
The three Smart TV models announced on Monday with NFT integration are MicroLed, Neo QLED and The Frame. Users will gain access to NFTs pulled from several marketplaces, allowing them to buy and trade directly from their TV sets.
The platform will also be able to display relevant information about the specific NFTs, including the creator and blockchain metadata, whilst also allowing them to display their NFT collections.
The technology company also said that its calibration system will be able to adjust the TV settings to match the NFT specifications set by the creator, thereby retaining impeccable quality.
Samsung is the latest company in a string of multinational brands to enter the NFT space. Last month, Pepsi, Adidas, and Nike were among those that captured headlines, while before that, ViacomCBS, Fox Corp, Coca-Cola, Asics, and Taco Bell also revealed their plans to experiment with non-fungible tokens.
Samsung’s decision to join the NFT frenzy is more groundbreaking compared to most brands that have already announced their projects. The company wants to address today’s fragmented viewing and purchasing landscape amid the rising demand for NFTs.
“In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favourite art — all in one place,” Samsung wrote in a statement.
The company said more details about the platform will come out when the 2022 smart TVs start shipping in the coming months.
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