Quick take:
- Graber will be tasked with expanding Rarible’s media presence.
- Her most recent role was as public relations manager at Web3 marketing firm, Serotonin.
- She previously worked at Sony Pictures Entertainment and blockchain media agency, Multiplied.
Rarible has ended its search for a Web3 public relations specialist as it has hired Jessica Graber as the head of PR.
Graber has seven years of experience in the PR field, starting her career in 2015 as a celebrity PR intern at London-based agency, Halpern. She then joined Interscope Records as a tour marketing & marketing intern in 2017, followed by her first full-time position as a talent relations assistant at Slate PR in the same year.
In 2019, she worked as a public relations assistant at Sony Pictures Entertainment where she spent two years before taking on a public relations account executive role at blockchain media agency, Multiplied.
Prior to joining Rarible, Graber had a three-month stint as PR manager at Web3 marketing firm, Serotonin, which has a team of former executives from ConsenSys, Chainlink, Bridgewater Associates, and General Assembly.
In her new role as PR lead at Rarible, Graber will be responsible for media relations and ongoing pitching to enhance the platform’s media presence and brand visibility, and to support its product and partner releases.
Rarible posted a job ad in June seeking a Web3 PR specialist. Job responsibilities for the candidate include pitching story ideas to media, including top-tier crypto and mainstream publications, newsletters, podcasts; as well as building and maintaining relationships with media contacts.
Graber is a welcome addition to the number of women in leadership roles in the Web3 space. NFTgators spoke to nine C-level Web3 executives last week who unanimously agreed that the space is male-dominated, as is the broader tech industry, and that more needs to be done to attract women into the Web3 space.
A female spokesperson of mobile game studio, Mighty Bear Games, told NFTgators that she has “been in a lot of partner calls where [she has] been the only woman.”
“It definitely feels like the space is sometimes being gatekept by early adopters who take issue if you don’t understand the nuances of blockchain tech or haven’t heard of the latest PFP collection that dropped at 2am this morning. Similar to the gaming industry and the world at large, I think there needs to be more conscious thought put into practising inclusivity and how peer-to-peer interaction is handled,” she added.
While NFT marketplaces have been laying off staff, Rarible is currently hiring, with nine job openings posted on LinkedIn. It is currently seeking a community manager to execute social media strategy related to Rarible’s Instagram and TikTok accounts, product managers, blockchain engineer, head of developer relations, engineering managers, and VP of engineering.
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