Quick take:
- NFT platform SportsIcon will create an MMA metaverse around the PFL and its world-class fighters and their fanbase.
- Professional Fighters League is the No. 2 MMA association globally.
- PFL previously partnered with Mercury for NFT projects.
The Professional Fighters League (PFL) today announced a partnership with SportsIcon, the NFT platform for athletes and collectors, to create the PFL MMA metaverse, allowing the league to engage with fans in new ways.
SportsIcon, an NFT platform dedicated to sports collectibles, will create an MMA metaverse around the PFL and its world-class fighters for their dedicated fanbase. The collaboration will be an extension of the world’s No. 2 MMA league into web3 as it previously partnered with NFT solutions platform Mercury for a PFL NFT marketplace.
“SportsIcon is a leading Web3 innovator dedicated to sport. We have a mission to bring fans closer to the sport they love, be that through NFTs, the Sports Metaverse, or supporting Future Icons. We are delighted to partner with the PFL, an incredibly forward-thinking organisation crafting the future of MMA for fans, fighters and brands.” SportsIcon Co-Founder and COO, Alexi Yovanoff. “We are thrilled to get going and bring the best of Web3 to the PFL family.”
SportsIcon is backed by rapper turned investor Nas, Dapper Labs, Dapper Labs CEO Roham Gharegozlou, Youtube Founder Chad Hurley, WndrCo, Elefund, ex NBA star Andrew Bogut and many others.
PFL is the second biggest MMA league globally and has live event coverage in 160 countries on leading distribution platforms including ESPN and ESPN+ Channel 4, DirecTV, RMC Sport, Eurosport, Sky Sports, and more, reaching more than 600 million MMA fans globally.
Featuring a roster of elite fighters with 25% of its fighters independently ranked in the top-25 of the world, including 2021 PFL champions Ray Cooper III and Movlid Khaybulaev, PFL is the first and only MMA league with a true sports-season format where elite fighters from around the world compete in a Regular Season, Playoffs and Championship.
The four competitors in each division who earn the most points in the Regular Season advance to the win-or-go-home Playoffs, followed by the biggest night in MMA – the PFL World Championship – with each winner going home with a $1 million prize.
“I am excited to announce the Professional Fighters League is partnering with industry leader SportsIcon to create the PFL’s innovative MMA Metaverse experience for fans around the world,” said PFL CRO Jon Tuck. “The PFL’s new Metaverse platform will drive increased fan engagement as well as provides league sponsors with organic activation opportunities within this new and interactive space.”
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