Pont des Arts and NFKings Team Up to Onboard the $350B Wine Industry Onto Web3

Pont des Arts, an art-inspired French winery brand has collaborated with NFKings to bring blockchain age-to-earn support to the wine industry.
Image source: NFKings

Quick take:

  • Pont des Arts and NFKings have teamed up to bring the $350 billion wine industry into Web3.
  • The luxury French Wines and Spirits maker wants to connect physical wines and vineyards with NFTs and the metaverse.
  • The MetaVineyard club will connect wine and spirits producers and consumers through digital collectibles allowing make money through an age-to-earn mechanism.

Pont des Arts and NFKings have teamed up to bring the wine industry to web3. Pont des Arts is an art-inspired luxury French wines and spirits maker that leverages artworks from globally renowned artists like Mondrian, Zao Wou-Ki, Miquel Barcelo, and others for display in its unique wine collections.

On the other hand, is a leading web3 and metaverse developer that is helping traditional brands transition to web3. The company is backed by some of the leading Web3 investors including Binance and Vertex ventures.

Web3 is generally described as the next iteration of the internet, in which companies leverage emerging technologies like artificial intelligence, the blockchain, decentralised apps and AR & VR to bring build the metaverse.

The metaverse economy is driven by non-fungible tokens (NFTs) and fan tokens that act as licences to gain entry into various communities. 

Brands have capitalised on the opportunity created by the NFT industry to optimise income generated from fan engagement whilst also discovering more about their customers.

Pont des Arts and NFKings want to bring the same experience to the wine industry, albeit with an added twist.

According to the company’s announcement, the collaboration has launched MetaVineyard Club, which will connect wine and spirits producers and consumers through digital collectibles, allowing them to earn money from ageing their favourite wines.

“Beyond just the hype of NFTs, Web3.0 and Metaverses, we see tremendous value in redefining wine collecting as a trendy, more accessible and fun activity. The launch of the MetaVineyard Club will drive this. This is a great opportunity for people to learn, play, collect and discover the magical worlds of Art & Wine”, said Thibault Pontallier, Founder of Pont des Arts, and Emanuele Ascoli, CEO of Pont des Arts.

The companies have launched a curated collection of wine NFTs that are backed by wine and spirits from Pont des Arts. 

Just like the physical wine gains value as it ages, the collaboration has adopted the AgeToEarn concept to the digital twins of the physically aged wines, which will also age on the blockchain, revealing select artworks from Pont des Arts famous artists like Mondrian, Zao Wou-Ki, Miquel Barcelo, and others. Users will be allowed to redeem physical wine bottles that match their NFTs.

“Wine collecting just became more accessible. You don’t need a physical space to store your collection or expensive machinery for optimal ageing conditions; you simply collect, store and age your wine digitally in the Web3.0 Metaverse. NFTs also provide more liquidity to wine collecting as an investment asset class.”, said Matthew, Founder, and CEO of NFKings. 

The MetaVineyeard Club will launch a special 1,888 Armagnac “Long Life” NFT auction in early September with a limited NFT collection debuting later at $125 per NFT.

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