Quick take:
- PGA TOUR and Autograph will create a digital collectibles platform.
- The new platform will give golf NFT collectors a chance to earn rewards with utility.
- The NFT platform will launch in early 2023.
The PGA TOUR and Tom Brady’s sports and entertainment NFT marketplace Autograph today announced announce a long-term deal to create a comprehensive “digital collectibles” NFT platform for the golf fandom.
Together, the PGA TOUR and Autograph will digital collectibles platform that pulls from TOUR competition video, data, imagery and other competition-related components. Golf fans will be able to own and collect NFTs (Non-Fungible Tokens) featuring the best PGA TOUR golfers in the world as well as some of their favourite moments from the archives and the current FedExCup Season.
Additionally, collectors will have a chance to earn rewards with a wide range of utility, including access to exclusive digital, in-person and onsite experiences, along with other program benefits.
“The PGA TOUR is excited to work with Autograph to offer digital collectibles that highlight the most talented golfers in the world and their role in the sport’s history,” said Len Brown, PGA TOUR Chief Legal Officer, and EVP, Licensing. “The TOUR is continuously looking for innovative ways to engage fans to bring them closer to the game and their favorite players, so we’re thrilled to start building the future of golf fandom with the Autograph team.”
World-famous professional golfer, Tiger Woods, sits on the board of Autographs. “I’m very excited to be a part of this next chapter with Autograph and the PGA TOUR. Enhancing the golf world with NFTs will create a connection between us as players and the fans,” he commented.
This news comes after it was revealed that the PGA TOUR was contemplating between Autograph and Sorare for licensed golf NFTs back in May. Following that, the PGA TOUR filed Web3 trademarks for its logo, further indicating plans for NFTs.
“We are thrilled to expand our roster of iconic partners with the addition of the PGA TOUR as our first professional league,” said Richard Rosenblatt, co-founder and co-chairman of the board at Autograph. “Over the last year, we have defined the future of fandom by leveraging NFT technology to bring fans closer to the icons they love across sports, music and entertainment and each other. We look forward to unlocking new potential and offering our community exclusive access to the PGA TOUR team through this partnership.
The TOUR’s exclusive NFT Digital Collectibles platform with Autograph will launch in early 2023.
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