Quick take:
- The company’s digital solutions aim to help brands create immersive, omnichannel shopping experiences in the metaverse.
- There are AR & AI-powered try-on experiences for makeup, watches, bracelets, rings, nail art, as well as eyeglasses, earrings, and jewellery.
- Its AR technology also helps brands to digitize their assets and create unique AR-enabled NFTs.
Fashion and beauty tech solutions provider unveiled its latest metaverse-ready technological advancements at the recent Consumer Electronics Show (CES 2022). The company’s 3D virtual booth at CES showcased AI and AR-powered solutions that power virtual try-on experiences and product recommendations for makeup, watches, glasses both on virtual mirrors in-store and on smart devices.
The extensive lineup of AI-powered virtual try-on products by Perfect Corp include hyper-personalized and accurate virtual makeup powered by the patented AgileFace® Tracking technology, virtual hair colour, skin analysis, foundation shade matcher and finder, as well as product recommendations.
Beauty brands such as Estee Lauder, Benefit, and elf have integrated Perfect Corp’s virtual beauty try-on services into their online businesses.
Perfect Corp has also released a new AR watch, ring and bracelet try-on experience powered by its proprietary AgileHand technology. The tech is trained on PBR (Physically Based Rendering) 3D hand models to map a full range of gestures and includes various skin tones and textures, as well as hand and finger sizes.
One of Perfect Corp’s B2B metaverse-ready solutions also include what the company claims is “the world’s largest digital beauty product inventory containing over 370K digital SKUs”, positioning them to become the largest beauty-focused NFT platform with the highest number of beauty-inspired assets, allowing brands to bring their NFT to market easily.
However, Perfect Corp’s services are not just exclusively for enterprises. There are beauty, fashion, photo and video editing apps for consumers with over 950 million downloads globally.
They are available on apps such as YouCam Makeup which allows users to try on cosmetic products from top brands on their smart devices, as well as YouCam Nail, a nail design app that allows users to create unique nail designs by applying polish, drawing patterns, and adding nail decors.
“Our immersive 3D digital booth experience at CES 2022 highlighted the exciting new innovations that help brands to effectively engage consumers across the Metaverse,” said Perfect Corp. CEO and Founder, Alice Chang.
As the metaverse matures, Perfect Corp’s solutions could help fashion and beauty businesses meet the new wave of consumer demand for “phygital” products.
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