Quick Take:
- Pepsi announced a first-ever brand NFT on Thursday.
- The one-of-a-kind NFT collection dubbed “Pepsi Mic Drop” launches on Friday.
- It commemorates the brand’s deeply-rooted music links with a massive drop featuring a unique generative NFT collection.
The US sports drinks maker Pepsi has dropped the first-ever brand NFT. The generative NFT collection dubbed “Pepsi Mic Drop” celebrates the Brand’s deep attachment to music. The NFT collection will debut on the Ethereum blockchain on Friday, Dec. 10 at 12:00 PM EST, free for users, excluding gas fees.
Pepsi is creating 1,893 unique generative-style NFTs in reference to the year the beverage company was founded.
Each Pepsi Mic Drop genesis NFT collection will have exclusive generative traits created by an algorithm, making each NFT completely unique. The NFTs will celebrate the company’s deeply rooted history in music, as well as, the array of Pepsi flavours that have been synonymous with consumers for decades.
The NFTs will also be varied based on microphone visuals featuring iconic Pepsi flavours including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar – and fan-favourite Crystal Pepsi.
Todd Kaplan, Vice President – Marketing, Pepsi said the company’s deep roots in music played a key role in coming with the idea of the “Pepsi Mic Drop” NFT.
“We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs.”
Kaplan said that the NFT collection series of Microphone tells a story bigger than just the company history. “[It] also represents the scale and scope of how accessible we see this space becoming in the future.”
The company will implement a waitlist process to enable equitable allocation of the NFT series. Only those who qualify for taxation in the US can apply for the Pepsi Mic Drop NFT.
Waitlist-approved consumers will be able to mint one of the 1,843 Pepsi Mic Drop NFTs beginning Dec. 14 at 12:30 PM EST free of charge. The company intends to hold the remaining 50 NFTs for more exciting initiatives in the future.
Approved consumers will receive minted NFTs directly in their wallets, allowing them to correctly identify them and list them on OpenSea or any other third party NFT marketplace.
The Pepsi Mic Drop NFT is designed and created by VaynerNFT, a consultancy under the umbrella of the VaynerX holding company.
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