Paris Saint-Germain Makes its Way into the Metaverse with New Trademark Application

French football club Paris Saint-Germain has filed a trademark application covering NFTs, crypto, and virtual products.
Image source: WePlay

Quick take:

  • The trademark application covers audio and video recordings of sports highlights authenticated by NFTs.
  • It also covers NFT-based goods such as spectacles for use offline and online.
  • Trading cards are also covered under the trademark application.

French football club, Paris Saint-German (PSG), has filed a trademark application, indicating plans to offer NFTs and virtual products and services, revealed a tweet by trademark lawyer Mike Kondoudis. 

Image source: Mike Kondoudis

The application was filed on Mar 16, and covers:  

• downloadable audio and video recordings featuring sports highlights authenticated by non-fungible tokens (NFTs)

• downloadable multimedia file containing text, audio, and video relating to sports highlights authenticated by non-fungible tokens (NFTs)

• non-fungible token-based goods, namely, clothing, bags, toys, sport articles, sport garments, sport shoes, hats, caps, headphones, telephones, watches, balls and soccer balls, spectacles for use offline and/or in online virtual worlds

• downloadable computer software for managing cryptocurrency transactions using blockchain technology

• cryptocurrency hardware wallets

• downloadable software for generating cryptographic keys for receiving and spending cryptocurrency

• downloadable image files containing trading cards authenticated by non-fungible tokens (NFTs)

• downloadable image files containing artwork authenticated by non-fungible tokens (NFTs).

The products and services covered under the Class 9 trademark applications mirror that of other sports teams that have released NFT-based sports memorabilia. 

More specifically, video footages of sports highlights authenticated by NFTs as well as trading cards are some of the most common virtual items offered to sports fans who want to own an iconic piece of their favourite sports team’s or athlete’s history.

“Paris Saint-Germain is one of the world’s best-known football clubs, and the value attached to the team’s name and brand is substantial,” said Kondoudis. “This filing represents the next logical step to protect the brand as it moves into the Metaverse.”

He added that this filing “follows the trend by other professional sports brands to begin preparations to participate in the Metaverse.”

Football superstars such as Lionel Messi, Neymar, and Kylian Mbappe are part of PSG. Neymar has made headlines for his large collection of NFTs and recently showed off his Bored Ape NFT on Twitter.

Other football clubs that have issued NFTs include Manchester City, Rangers and Juventus. Earlier this month, FC Barcelona announced that it will be launching its own cryptocurrency and NFTs.

Last Monday, the Premier League approved blockchain software technology company, ConsenSys, for an official partnership to produce NFTs of still images of football matches while it’s still in talks with another firm to develop video NFTs.

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