Paris Saint-Germain Sells NFT Tickets for Japan Tour for $220,000

Paris Saint-Germain is selling premium NFT tickets and commemorative NFTs for its first Japan tour in 27 years.
Image source: WePlay

Quick take:

  • Three NFT VIP tickets are available until Wednesday.
  • Buyers of the NFT tickets will get to have a meet & greet with PSG players at a special VIP party.
  • PSG’s match in Japan will take place on July 20 with Kawasaki Frontale.

French football club, Paris Saint-Germain (PSG), is selling VIP NFT tickets and commemorative NFTs to mark its first Japan tour in 27 years. The NFT tickets are available until this Wednesday, Jul 13.

Three Royal VIP Room NFT Digital Tickets are available, with each one giving the buyer access to PSG’s match with three different Japanese teams. Each ticket is going for 180.365183 ETH or ¥ 30,000,000 ($218,953).

Buyers of the premium NFT tickets can enjoy perks such as a meet & greet with PSG players at a special VIP party where they can get their photos taken with the players as well as an autograph. 

A commemorative NFT collection will also be released, which includes key visuals in video and graphic formats featuring PSG players wearing their team’s new jerseys. The prices of the NFTs in this collection range from 0.047969 ETH to 3.196972 ETH.

PSG’s first match in Japan will take place on July 20 with Kawasaki Frontale, while its second and third matches are scheduled for Jul 23 and Jul 25 with Urawa Red Diamonds and Gamba Osaka respectively. The French football club’s superstar players Messi, Neymar, Ramos, Marquinhos, Mbappé and Verratti will be taking part in the Japan tour.

PSG has been using NFTs for its marketing and promotion campaigns in recent months, starting with the filing of Web3 trademark applications in March, followed by the announcement of a new metaverse project as well as the Tiger Champs NFT collection launched in partnership with Taiwanese pop singer, Jay Chou, in June.

By launching NFTs for its Japan tour and with Jay Chou, PSG hopes to broaden its reach in Asia. The Tiger Champs NFT collection consists of 10,000 NFTs, but so far, only 2,490 NFTs have been minted, with a total trading volume of $488,700. 

Despite the lacklustre sales of the Tiger Champs collection, PSG and Jay Chou believe that it has been a well-executed marketing strategy for the brand exposure of both parties in markets that they would not otherwise reach.

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