Quick take:
- Paris Hilton and The Sandbox have teamed up to launch Parisland.
- Parisland is a metaverse experience designed for Valentine’s Day celebrations.
- Players will participate in an in-game dating reality show hosted by Paris Hilton.
Paris Hilton has collaborated with The Sandbox to launch a Valentine’s-themed metaverse experience. Parisland is a romantic adventure set on a tropical island featuring Paris Hilton. She will host a metaverse experience where players will participate in an in-game dating reality show where they will interact with five potential romantic partners.
Parisland will be open from February 13 to March 13, enabling players to enter and participate in Paris Hilton’s reality show to earn rewards.
Players can earn points by completing tasks, which include choosing a wedding ring and wedding outfit, finding the secret of the chef’s famed Love Burger, rescuing a castaway, and flirting with other contestants to find their true love. According to the press release announcing Parisland on Thursday, Players will also be able to enjoy a wedding and a dance night away with Paris Hilton.
Commenting on his company’s partnership with Hilton, Sebastien Borget, COO and Co-Founder of The Sandbox said: “I can’t think of a better way to light up the winter months than a romantic Valentine’s Day getaway to Paris Hilton’s tropical island in the metaverse.”
“Parisland offers a dazzling escape to sunny beaches, lighthearted romance, and genuine emotion as you discover and woo your romantic partner and celebrate with a destination wedding,” added Borget.
On the other hand, Cynthia Miller, who leads Web3 and metaverse strategy at 11:11 Media, Paris Hilton’s web3 company commented: “This marks yet another defining moment for Paris and 11:11 Media, as we continue to develop innovative, interactive experiences for next-gen audiences to connect with brands, celebrities and each other.”
This collaboration expands Hilton’s partnership with the Sandbox after launching Malibu Mansion in August last year. The virtual hub enables her to connect with fans in the metaverse by hosting social events.
The A-list celebrity’s partnership with the leading metaverse platform goes several months back, with the company giving her an Official Sandbox avatar and parcels of LAND themed around fashion, music and animals.
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