Last Updated on April 18, 2023
Quick take:
- Paris Hilton will sell NFTs in her metaverse experience.
- She will also hold social parties and experiences in her virtual Malibu Mansion.
- There is a unique Halloween party planned in her virtual world.
Paris Hilton officially announced on Tuesday that she and her media company, 11:11 Media, are expanding her Web3 presence in partnership with The Sandbox.
This news comes after The Sandbox announced in March that it will provide Paris Hilton with an official Sandbox avatar and parcels of LAND themed around fashion, music and animals.
In this partnership, Paris Hilton is giving her fans and community to connect with her through virtual experiences in her virtual Malibu Mansion where she will hold social events, such as an upcoming Halloween party that’s in the works.
Hilton told CNBC that she wanted to bring Paris World, which launched on Roblox on New Year’s Eve last year, to other metaverse platforms. She told CNBC that she will be working with other platforms to expand her presence, but did not reveal which ones.
She said that she and her team are focusing on the experiences rather than monetisation at the moment, but they are going to work on digital wearables with different brands. She will also be selling Paris Hilton-inspired NFTs on The Sandbox.
The Sandbox has over 300 partners, including big brands and celebrities such as Snoop Dogg, Gucci, Adidas, BAYC, and World of Women. Compared to its rival, Decentraland, The Sandbox still garners the majority of virtual land sales. However, Decentraland land sales have gone up since July 18, making 37.1% of all sales on both The Sandbox and Decentraland.
Hilton’s first foray into the metaverse was with her New Year’s Eve party on Roblox, where her avatar DJ’ed. Roblox told CNBC that Paris World has been visited by 544,000 fans.
While she has long been known as a hotel heiress and socialite, these days, she has made a name for herself as a prominent NFT influencer and Web3 investor. She is also a creator who released her first NFT in 2019 and sold it for charity in March 2020, which won her the Best Charity NFT award at the NFT awards ceremony that year.
In April 2021, she launched her own NFT collection in collaboration with designer Blake Kathryn, with her 1/1 Iconic Crypto Queen art – an animated self-portrait of Hilton backdropped by pink clouds – which sold for 1,111 ETH.
Beyond the NFT space, Hilton has been making investments in Web3 startups. She joined Origin Protocol as an advisor and investor, and launched a series of autobiographical NFTs dubbed “Paris: Past Lives, New Beginnings” on the Origin Story marketplace.
She also participated in Afterparty’s $4 million unsolicited funding round, while her media company 11:11 Media invested in Web3 entertainment company Mad Realities’ $6 million seed round. In May, 11:11 Media funded animation startup Immi in its metaverse and NFT push.
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