Quick take:
- Paramount plans to expand the Mean Girls brand into NFTs and crypto-collectible software.
- Viacom also has plans to expand Teenage Mutant Ninja Turtles into NFTs and crypto collectible transfer software.
- The trademark applications were filed within a day of each other.
Paramount Pictures and Viacom International have filed new Web3 trademarks for Mean Girls and Teenage Mutant Ninja Turtles (TMNT) respectively, a series of tweets by trademark lawyer Mike Kondoudis revealed.
Viacom’s trademark applications for TMNT were filed with the United States Patent and Trademark Office (USPTO) on Sep 6, and Paramount Pictures filed two new trademark applications for Mean Girls on September 7.
Both Paramount Pictures and Viacom International have filed exactly the same trademarks for Mean Girls and TMNT. Both companies are affiliated as Paramount Pictures and Viacom each had a history of being associated with each other through a series of various corporate mergers and splits.
The trademarks for both Mean Girls and TMNT cover downloadable multimedia files containing artwork relating to the field of entertainment authenticated by non-fungible tokens (NFTs); crypto-collectibles and NFTs.
They also cover software as a service (SAAS), namely, software for transferring crypto-collectibles and application tokens; platform as a service (PAAS), namely, software for accessing crypto-collectibles and application tokens; providing online non-downloadable computer software for enabling the transfer of crypto-collectibles and non-fungible tokens (NFTs).
Paramount Pictures is one of the main properties of Paramount Global, which dropped Nickelodeon digital collectibles in partnership with NFT platform, RECUR, on Jul 19.
In March, Paramount Global joined forces with RECUR to launch Star Trek NFTs on paramount.xyz, a unified online portal where fans can buy, collect and trade NFTs across Paramount’s portfolio of brands including Paramount Pictures, Nickelodeon, Comedy Central, MTV, BET, CBS, Showtime Networks Inc., and more.
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