Paramount Global Joins Forces with RECUR to Drop Star Trek NFTs, Fails to Excite Trekkies

The Star Trek NFTs will launch a unified platform for fans of Paramount’s franchises of brands and characters.
Image source: Paramount

Quick take:

  • Star Trek will be the first NFT collection to drop in this multi-year partnership.
  • It will be followed by collectibles from Nickelodeon and Paramount Pictures.
  • There will also be a Star Trek play-to-earn game.

Paramount Global has announced a partnership with NFT platform RECUR to launch a series of NFT collections from Paramount’s portfolio of IP and franchises. Star Trek will be the first NFT collection to drop in this multi-year partnership.

Starting on Apr 9, the NFT drop will also launch paramount.xyz, a unified online portal where fans can buy, collect and trade NFTs across Paramount’s portfolio of brands including Paramount Pictures, Nickelodeon, Comedy Central, MTV, BET, CBS, Showtime Networks Inc., and more.

Star Trek™ will be the first to launch NFTs, followed by Nickelodeon and Paramount Pictures. The first and future drops of Star Trek NFTs will be housed in an experiential hub called the Star Trek™ Continuum.

The designs of the NFTs will be unveiled on Apr 8 at 1:45pm CT during Star Trek: Mission Chicago, where RECUR will be hosting a panel with talent from the franchise. Fans around the world can tune in to RECUR’s YouTube channel to view a live-streamed unveiling of the digital collectibles.

Following the unveiling, the Season 0 drop will take place on Apr 9 starting at 11am ET for only 24 hours. The 20,000 NFTs, with an additional 2,000 in reserve, will feature algorithmically-generated starships priced at $250 per pack. After the minting window closes, there won’t be any more of these designs created.

Later this year, fans can continue their journey to collect crew in the Season 1 drop and digital collectible rewards. Season 0 starship owners will be rewarded with a crew member NFT leading into Season 1, and fans can use their crew to go on missions in a Star Trek™ play-to-earn game in Season 2.

“Fans are looking for new ways to engage with their favorite shows and franchises, and our innovative ecosystem gives them a community to be a part of for years to come,” said Zach Bruch, CEO of RECUR. “Through the introduction of Paramount.xyz and StarTrek.xyz, we’re providing fans with a unique way to embark on a journey to boldly go into the metaverse.”

However, fans are not too pleased with the news. Heather Rae, a Star Trek fan with more than 20,000 followers on Twitter, said: “I was contacted along with several others about a paid promotion regarding Star Trek NFTs and I NOPED right out.”

Another fan tweeted: If you go with this I’ll cancel my P+ subscription and just pirate the shows from now on, you literally made a bit on Picard about how we’re raw fucking the planet and come up endorsing the single most enviornmentally destructive technology of the XXIst century?“

As with entertainment companies and media personalities who have faced backlash for entering the metaverse, Paramount and Star Trek are seeing fans bring up issues about environmental impact and scams that are associated with the NFT space.

Those interested in the NFT drop can pre-register at startrek.xyz today.

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