Quick take:
- Pantone and Spatial Labs will create limited edition digital clothing.
- Pantone will be providing colours for the wearables.
- There will be more wearable products and other iterations on how colour standards can be applied down the line.
Colour solutions company, Pantone, has joined forces with wearable hardware development studio, Spatial Labs (sLABS), for its first wearable hardware product, LNQ.
LNQ is a blockchain-enabled technology dubbed “the wearable Internet” by sLABS founder and digital architect, Iddris Sandu. A Pantone spokeswoman said the company is assisting sLABS in redefining its colour process.
Describing itself as a “design and hardware VC studio,” sLABS is backed by Marcy Venture Partners, which was started by Jay-Z, Jay Brown and Larry Marcus. The studio will also focus incubating and building projects that seek to redefine the cross-section between the physical and virtual worlds.
It has also teamed up with Polygon Studios to navigate through the Web3 ecosystem and build on the Polygon network.
To celebrate the strategic partnership, Pantone and sLABS are holding an event on Saturday night at the NeueHouse in Los Angeles. The event will feature an interactive activation from Pantone which will offer a SkinTone guide in the LNQ app for users to apply to their metaverse avatars.
LNQ, the first project by sLABS, aims to reimagine the way products and fashion interact in both digital and physical worlds to offer users a fully immersive experience. Users will be able to create a unique avatar, known as an Aura, that will represent their digital identity in this medium and will be able to customise it with wearables purchased in the app or in real life.
“We recognised a gap in the Web3 industry and took this as an opportunity to develop hardware that would equip users and creatives with the tools they need to create, engage, and share with their communities while bridging the physical and digital worlds like never before,” said Sandu, in a release.
As part of the partnership, Pantone and Spatial Labs will create limited edition digital clothing that will be available at a later date.
Pantone will be providing existing colours for the wearables, which – according to a Pantone spokesperson – include a cosmic blue (Pantone 2728 C), playful pink coral (Pantone 709 C), faded lilac (Pantone 2107 C), grounding burnt orange (Pantone 17-1449), dramatic charcoal black (Pantone 19-4104) and a quite creamy beige (Pantone 13-0400).
The company said that this is just the beginning, with will be more wearable products and other iterations on how colour standards can be applied in the physical and digital worlds to come.
This partnership marks a step further for Pantone in its exploration of Web3. In March, yhe company release nine NFTs inspired by Pantone’s Color of the Year “Very Peri”(17-3938) in collaboration with the artist Polygon1993.
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