Quick take:
- OshKosh B’Gosh has partnered with Super League to launch the “Fashion Runway” game on Roblox.
- the childrenswear brand is entering the metaverse by forging an exclusive partnership with Super League.
- OshKosh B’Gosh has invited dads to join their children in the metaverse or a un event dubbed ‘Take Your Dad to the Metaverse Day,’ to celebrate Fathers Day.
OshKosh B’Gosh has partnered with Super League Gaming to launch the “Fashion Runway” game on Roblox. OshKosh B’Gosh is a subsidiary of Carter’s Inc. (NYSE: CRI), America’s largest brand marketing company. On the other hand, Super League Gaming is a leading developer of metaverse games on Roblox.
OshKosh is foraying into the metaverse to try to raise brand awareness and engage gamers with brand experiences as an exclusive partner on the new Roblox game, “Fashion Runway”.
The collaboration is an illustration of how the iconic, clothing brand has continued to evolve, enduring through generations. The two companies are committed to enhancing gameplay on the world’s largest metaverse gaming platform.
OshKosh B’Gosh has invited all dads to join their kids in the metaverse fun with ‘Take Your Dad to the Metaverse Day,’ a campaign that celebrates “Fathers Day” by encouraging dads to spend quality time with their children in a new age of gaming.
Gamers will be able to style their dads’ ‘Fashion Runway’ game avatars and share their looks on social media, with five winners each receiving a $100 gift card to OshKosh B’gosh.
Commenting on the collaboration with Super League Gaming, Jeff Jenkins, Executive Vice President, Global Marketing said: “Childhood fun looked a little different back when I was a kid wearing OshKosh B’gosh overalls. As we look at this next generation, OshKosh is the perfect brand to reimagine a moment of togetherness between today’s parents, who grew up wearing the brand, and their children.”
Jenkins said that this was OshKosh B’Gosh’s first foray into the metaverse, calling it a significant milestone for the company, especially on how it continues to explore new ways of engaging with parents. He said that his company with benefit from Super League’s metaverse gaming experience together with other experts on Roblox.
On the other hand, Matt Edelman, Chief Commercial Officer of Super League commented: “Super League has been creating opportunities for parents to connect with their kids through gaming since our founding days. We are thrilled to be doing so in an entirely new way with the iconic children’s apparel brand, OshKosh B’gosh,” adding “Meeting kids where they are in the metaverse, in an authentic way timed to Father’s Day, is exactly the type of program that creates lasting impact.”
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