OpenSea Launches New Marketplace Aggregator Platform to Take on Blur

The new platform is a revamped version of Gem, which OpenSea acquired last April
Image source: OpenSea

Quick take:

  • OpenSea has launched an aggregator NFT marketplace targeted at pro collectors.
  • The new platform is a rebrand of Gem v2, which is a revamped version of the Gem NFT marketplace.
  • OpenSea has recently lost its place as the leading NFT platform to Blur.

OpenSea has launched a new NFT aggregator marketplace targeted at pro collectors. Dubbed, OpenSea Pro, the new platform had previously been named Gem v2, a revamped version of Gem, which OpenSea acquired in April 2022.

When the company announced the Gem acquisition last year, it said the decision was part of its strategy for integrating pro traders into its business model. 

“As the NFT community grows, we’ve recognized a need to better serve more experienced, “pro” users, and offer more flexibility and choice to people at every level of experience,” CEO Devin Finzer wrote in a blog post last April.

Fast-forward 12 months later, and the new-revamped aggregator platform has arrived — in spite of the current market downturn. 

The company has recently lost its place as the leading NFT marketplace in terms of sales volume to Blur. The two companies have also engaged in a series of battles amid the creator fee saga.

In a blog post published Tuesday, OpenSea calls its new platform, “the Most Powerful NFT Marketplace Aggregator.” According to the announcement the platform allows pro collectors to “discover the best deals and insights across 170 marketplaces.”

But that’s not all, OpenSea pro offers NFT collectors an accessory of sophisticated tools that improve their trading experience.

The live cross-chain marketplace data allows collectors to discover collection and user activity in real-time, including trending mints.

They can also set advanced orders based on maximum item price, item amount, and traits and use the instant sale feature to fetch the best prices for their items.

Other notable features in the OpenSea pro platform include advanced inventory management tools, optimised gas fees, watchlists, batch transfers, and much more.

Source: OpenSea/YouTube

According to OpenSea, the platform is specifically designed for the most active NFT traders, which it calls “the power user community” who represent an important part of the NFT ecosystem.

“Different users have different needs; and moving forward, OpenSea’s platforms will reflect the needs of these distinct user segments in our user interfaces, features, and fee structures,” Finzer wrote in a blog post on Tuesday.

The company has launched a limited-period promo that will allow users to list items on OpenSea with zero fees for the most popular collections through OpenSea Pro. The new platform will have no additional costs, but fees are set to return to the normal rate of 2.5% on OpenSea after the promo expires. 

“In the long run, as OpenSea Pro serves more advanced power users, we’ll focus the OpenSea roadmap on improved discovery, simpler onboarding, more mainstream payment options, and a greater investment in creator tools (including Drops),” Finzer wrote.


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