Quick take:
- The platform allows users to buy, sell, collect and trade 3D digital playing cards of their favourite celebrities and influencers.
- Zoop aims to foster a close connection between fan and influencer.
- Zoop is offering a limited number of pre-launch Priority Passes (PP), which reward earlier adopters with a host of perks.
Two former OnlyFans execs are launching Zoop, a celebrity trading card platform powered by Polygon. The platform allows users to buy, sell, collect and trade 3D digital playing cards of their favourite celebrities and influencers.
On Zoop, fans can acquire officially licensed, limited edition digital cards, and are able to sell and trade them in a secondary market. They can also compete in competitions and challenges to gain points, unlocking special rewards including access to like-minded communities.
Zoop is capitalising on the booming NFT market, which grew to a $40 billion industry in 2021. A Technavio report predicts that the industry is expected to grow to $147 billion. The platform combines the NFT space with today’s influencer-driven economy to “foster a connection between fans and influencers” through 3D digital trading cards.
The Zoop team will be led by co-CEOs Tim Stokely, founder of OnlyFans, and RJ Phillips. Stokely stepped down as CEO of OnlyFans last December. He joins the team in time for the platform’s launch this summer, bringing his extensive knowledge of the creator economy and a proven track record in building a tech unicorn.
Phillips told The Block that the platform will be family-friendly, with a different business model from OnlyFans. In February, OnlyFans launched its NFT profile picture feature.
Each influencer on Zoop can release an initial drop of 500 cards, which will be sold via a Dutch auction. The number of subsequent drops will be based on demand. There are also plans to launch native tokens.
Ahead of its initial launch, Zoop is offering a limited number of pre-launch Priority Passes (PP), now available at mint.zoopcards.com. The PP reward earlier adopters with a host of in-app and real-life perks in addition to exclusive airdrops only for PP holders.
Users in the US, UK and Europe will be able to purchase the NFT trading cards with fiat, while the rest of the world will have to use stablecoins.
Zoop’s digital marketplace will be built on the Polygon blockchain which has become popular for its low transaction costs and high security standard. Additionally, Polygon’s sustainability commitment to make all their NFTs carbon-negative by the end of 2022 was another important factor for Zoop.
Polygon Studios has been providing Zoop with a suite of services such as technical support, Web3 game design and distribution, asset expansion and more.
Zoop plans to announce its first batch of celebrities next month.
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