Quick take:
- Nissan has filed new trademark applications for INFINITI, NISMO and NISSAN.
- The filings indicate plans for the metaverse and NFTs.
- The company will offer virtual clothes, cars, an NFT marketplace and metaverse advertising among other digital services.
Nissan filed three new trademark applications for INFINITI, NISMO and NISSAN. The filings indicate the automobile manufacturer plans to offer virtual goods including clothing, headgear, trading cards, toys, tickets, and cars in the metaverse.
Nissan will also launch a virtual store, an NFT marketplace and offer metaverse advertising covering online video, images, artwork, tickets, audio, sounds, and music, US trademark and intellectual property lawyer Michael Kondoudis posted revealed via a Twitter post on Monday morning.
The filing appears to have taken place just a day before the Japanese car maker launched a metaverse-based test project dubbed ”Nissan Hype Hub”, a virtual store where the traditional car purchase process can be done in immersive virtual spaces.
The decision also comes hot on the heels of Fiat and KIA Motor’s own versions of the metaverse-based car shopping experience, which integrated the ChatGPT.
Nissan’s Hype Lab seems to offer a similar level of support according to a statement on the company’s website. “Anyone can freely move around the lab by setting their own avatar’s face, physique, clothes, etc., and entering the “NISSAN HYPE LAB” website from a PC or smartphone.”
Moreover, the company has provided a virtual assistant to introduce the company’s different car types to customers.
Nissan also joins a growing list of car makers that have filed trademarks for web3 products. US auto giants General Motors and Ford have already made their foray, while Germany’s Mercedes Benz filed trademarks related to NFTs in December last year after dropping NFTs of its signature Benz symbol in January 2022.
Although web3 and metaverse-related trademark filings have slowed significantly since Q1 2022, Nissan and Mercedes Benz indicate that brands are still convinced that the metaverse, may not, after all, be a passing fad.
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